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On March 14, 2021, Samsung has officially launched its new smartphones, Galaxy A52 and Galaxy A72 at the Galaxy Awesome Unpacked event. However, these phones are the successors of the Galaxy A51 and Galaxy A71 that were launched back in March 2020.

It is worth mentioning that it’s the first time when the Korean tech giant has introduced A series of devices at an Unpacked event. And of the Galaxy A52 and A72 equipped with powerful hardware and software installations to deliver a flagship-like experience at mid-range pricing.

Highlights:

Software updates:

Samsung has been committed to providing the latest mobile operating system for Galaxy users and has now expanded to the A-series. The Galaxy A52, A52 5G, and A72 will support three-generations of Android upgrades and regular security updates for at least four years.

IP67 rating:

The Galaxy A52, A52 5G, and A72 are water and dust resistant with an IP67. You can also plan for the unexpected with instant support and guaranteed coverage for damages, breakdowns, theft, and loss by adding Samsung Care+.

Bigger batteries:

Samsung Galaxy A52 packs a 4500mAh battery while the Galaxy A72 equipped with a slightly larger 5,000mAh battery that lasts two days.

Hyperfast 5G:

Life moves quickly, and phones should keep up. With power, hyper-fast speeds, and strong performance, the Galaxy A52 5G makes 5G connectivity accessible.

Enjoy premium essentials:

The Galaxy A52, A52 5G, and A72 are equipped with the Galaxy essentials including stereo speakers and external memory up to 1TB. Enhance the stereo speakers’ experience with Dolby Atmos for a rich soundscape filled with up-leveled depth and detail.

Display:

Samsung enhances the experience and style with a vivid display and exquisite design to adapt and reflect your life.

Brighter and Smoother

With Super AMOLED displays alongside 120Hz refresh rates on the Galaxy A52 5G, and 90Hz on the Galaxy A52 and A72, users can experience the scrolling even smoother. Thanks to the 800 nits increase in brightness, you can continue to watch and scroll through social media posts even when outdoors.

Comfortable viewing experience

The display has also obtained the “Eye Care” certification, and automatically adjusts the color temperature of the display according to the usage pattern of the smartphone, thereby reducing eye fatigue through the “Eye Comfort Shield”.

Refined design

The new Galaxy A series adopts a novel design, a soft design, and a minimal camera housing, which is both simple and purposeful.

Processor:

Samsung Galaxy A52 and Galaxy A72 are powered by Snapdragon 720G while the 5G version of the Galaxy A52 equipped with Snapdragon 750G processor.

Software:

The Galaxy A52/A52 5G and Galaxy A72 come pre-packed with the latest Android 11 based One UI 3.1 out of the box.

Design:

In terms of design, the Galaxy A52, A52 5G, and A72 phones have a brand new rear panel that looks attractive with the matte finish even with the polycarbonate body. On the front side, there is a punch-hole camera in the top middle and thin bezels around the corners. The top side also equips an in-display fingerprint scanner for advanced protection.

Camera:

Samsung has set high standards for camera quality, and the Galaxy A52, A52 5G, and A72 are no exception. By providing exciting camera innovations for the new Galaxy A series, you can enjoy more fun and versatile photos and videos.

Versatile Camera Experience

With the Galaxy A52, A52 5G, and A72, you can shoot vivid and crisp photos and videos with ease with its massive 64MP high-resolution camera. Moreover, instantly convert your favorite moments from 4K video to 8MP high-resolution images with the 4K Video Snap.

Along with this, Scene Optimizer uses AI to shoot with the best settings for 30 categories of images and backgrounds (such as food, scenery, and pets). All three models come with a 32MP front camera for selfies.

Stable day or night

The OIS (optical image stabilization) ensures pictures and videos come out sharp and steady. And there’s no need to miss an important moment anymore in low lighting conditions because of the Night mode that uses multi-frame processing, resulting in a bright and crisp image even in the dark.

Fun content capture

Use AR Emoji and “My Filters” to add style and unique style to your content. In addition, when you capture content from the local camera app, you can now apply Snapchat’s AR lens through Fun Mode.

Specs Sheet:

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Samsung Gaming Hub adds the biggest Xbox Game Pass titles

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Samsung Gaming Hub Rivals Arena The Six

Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.

Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.

The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.

Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.

Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.

For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.

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Surprising: Samsung to launch Galaxy ixi-O AI Phone next year

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Samsung ixi-o AI Phone

Samsung could launch the Galaxy ixi-O AI Phone next year. The company has collaborated with LG Uplus to develop a custom smartphone. The device is said to feature Galaxy AI and LG Uplus’s AI call assistant ixi-O.

Sources citing KEDGlobal revealed that Samsung and LG Uplus working together to develop the Galaxy ixi-O AI Phone. It’s a big development in the smartphone industry, while the handset is highly likely to be Korea-limited.

Samsung fans are well aware of the Galaxy AI feature suite. ixi-O is an AI-powered digital assistant developed by Korean carrier LG Uplus. The company plans to enter the smartphone market, featuring its own-developed AI assistant.

The report indicates that Samsung and LG Uplus’ ixi-O AI Phone will launch as early as next year. The development project focuses on crafting a “real AI phone” that goes beyond simply integrating AI assistant services into a smartphone.

ixi-O comes with useful features such as AI call answering, detecting voice phishing in real-time, recording and summarizing phone calls and converting voice conversation into text – all within an on-device environment.

Samsung ixi-o AI Phone

Image: ixi-O AI | LG Uplus Newsroom

Based on specifications, the Galaxy ixi-O AI Phone will be based on a Galaxy phone available globally. The design will match with a global Galaxy smartphone, but the software may be tweaked as per the carrier’s requirements.

A custom Galaxy phone isn’t shocking or impossible in South Korea. Samsung releases Quantum, Buddy, and Jump-branded phones in the market. The company collaborates with Korean carriers to bring these devices to mainland Korea.

The carrier introduced an on-device AI-powered ixi-O assistant earlier this month. LG Uplus will initially target its consumer base for the new AI Phone. However, the AI Assistant may be expanded to a broader audience across Korea.

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Will Galaxy S25 Ultra will use Samsung’s Gauss2 GenAI Model?

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Samsung Galaxy S25 Gauss2 AI

Samsung could use Gauss2-based Galaxy AI on the Galaxy S25 Ultra. The company’s next-gen Generative AI model is 1.5 to 3x faster than the first-gen Gauss model. The DX division is already using Gauss2 to ramp up internal productivity.

Gauss2 offers improved performance and efficiency in simultaneously handling various data types. In the previous article, we’ve demonstrated its three distinct models that cater to different purposes: Compact, Balanced, and Supreme.

Samsung says the second-gen Gauss model offers equal or superior performance in response generation than leading open-source generative AI models. That said, the Galaxy AI will become faster and smarter with the inclusion of Gauss2.

Thanks to faster processing speed, Gauss2 enables quicker AI response generation. This way, the Galaxy user won’t have to wait much time. The company stated that it will continue to expand the reach of its AI-based services across all product lines.

That said, the Galaxy S25 Ultra is likely to boast Gauss2-based Galaxy AI. This upgrade will result in even faster processing of tasks and execution. Features like composition, image generation, and translation would benefit from Gauss2.

Earlier, we broke the news that Samsung is crafting an advanced AI technology. The Gauss2 press release indicates that the future Galaxy AI iteration could be integrated with knowledge graph technology to offer relevant results.

The Galaxy S24 series also uses Google’s Gemini Nano AI model. The fruitful collaboration offers futuristic capabilities on Galaxy devices. Samsung is rumored to use an enhanced version of Gemini Nano across the Galaxy S25 lineup.

Meanwhile, Samsung’s development may have indulged Gauss2 capabilities on the Galaxy S25 series. Integrated with new processors and optimized software, the company’s AI model would offer faster, reliable, and smarter results.

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