Samsung OLED shipment dropped 9% due to low sales of iPhone 12 Mini: Report

Samsung Display is the largest display maker across the globe. The company offers various products like LCD, LED, OLED, and QLED panels for smartphones, TVs, laptops, monitors, etc.

In terms of sales, the Korean tech maker saw a 9 percent decline in January 2021 due to low sales of the iPhone 12 Mini, compared to the previous month, and shipped 45 million OLED panels, reports Omdia.

Launched back in 2020, Apple iPhone 12 lineup comes with four different models and it is the first time when the company introduced a mini version and predicted that it can gain its market share but it not become a reality.

A thing to be noted, Samsung Display was exclusively supplied OLED panels for iPhone 12 Mini. And just like every year, the first quarter is descent for smartphone sales while the supply of OLEDs to Chinese firms is still strong.

Samsung Display supplied 45 million units while its major rival LG Display shipped just 6 million units in the same month. Besides, the total smartphone panel shipment, which combines OLED and liquid crystal display (LCD), for January was 164 million units, a decline of 4% from the previous month but an increase from the previous year because of the US sanctions on Huawei.

The report also suggests that the demand for LCD panels was lesser than the OLED panels. But in total shipment ranking, Samsung Display was first and the second position for BOE, and Tianma was at third. All three companies supplied 65% of all smartphone panels in January.