Samsung TV Plus now live in India across all Smart TV models launched since 2017

Samsung TV Plus allows Samsung Smart TV and Galaxy smartphone users to access 800+ channels spanning news, sports, entertainment, and much more globally. Till now, this service is available in 13 countries including the US, South Korea, Canada, Switzerland, Germany, Austria, UK, Italy, France, Spain, Australia, Brazil, and Mexico.

According to the latest information, the South Korean tech giant launched the Samsung TV Plus service in India, which delivers consumers of Samsung Smart TVs free TV content, with some ad-supported live channels, and on-demand videos without any need of a set-top box.

Samsung TV Plus Launches in India

According to Samsung, the TV Plus will immediately be live across all Smart TV models from 2017 to 2021 and users will be able to access 27 global and local channels. More partners will be on-boarded soon to make the service more robust.

With the Samsung TV Plus, Samsung TV consumers will get instant access to exciting content across genres such as news, lifestyle, technology, gaming and science, sports and outdoors, music, movies, and binge-able shows, without any subscription.

Eligible models

Samsung Smart TV owners who have a 2017 model onwards with an internet connection are now eligible to access the Samsung TV Plus service.

Samsung TV Plus also available on smartphones

Samsung TV Plus service will also be available on various Galaxy smartphones and tablets with Android 8 Oreo or higher software version. For smartphones, the service is expected to start in April 2021, and the users can easily download from Galaxy Store and Google Play Store.

When introducing innovative services, it is important to keep in mind the changes in consumer behavior during the lock-in period caused by the pandemic, when consumers (especially millennials and Generation Z) began to increasingly explore their TV sets in search of novel and interesting content.

Samsung India’s Director of Services said – “Over the last one year, consumers have been spending more time at home. Their television sets and smartphones have become the centers of their lives, for both entertainment as well as information. We also noticed that consumers now immensely value great media content, reason why we chose to introduce Samsung TV Plus in India. Over the next few months, we expect to scale TV Plus to add more channels and content.”

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