From eSports to family game nights, Samsung presenting solid efforts in the golden age of gaming
Due to the COVID-19 pandemic, the lifestyle of peoples has totally changed as everyone wants to stay safe by working from home. At the same time, they have also taken on new activities and hobbies as they spending more time at home. Besides, we have also seen a significant rise in gaming across the globe.
Recently, Entertainment Software Association published a report expecting 214 million gamers are only in the United States. It shows, how gaming has become a fun group activity nowadays, especially for those looking to connect with others. Besides, the report reveals that more than six out of 10 players regularly play with others either online or in person.
However, the rising popularization of gaming is not limited to the US as last year, Facebook’s “Games Marketing Insights for 2021” said that numbers of first-time gamers reached new highs in countries around the world with 8.6 million in the U.K., 6.5 million in Germany, and 9.4 million in South Korea.
During these experiences, Samsung’s internal research data reveals that 35.3 percent of users in the US connected their gaming devices to their QLED TV in March 2021, which is doubled from 19.4 percent in March of 2020. In addition, the number of Korean users almost tripled from 11.4 percent to 27 percent during the same period.
However, the Samsung 65-inch segment has been the most popular TV size for gaming while the high-end models, which feature a 120Hz refresh rate, were more likely to be connected to the latest gaming consoles. This data tells us that Microsoft Xbox and Sony PlayStation gamers like to use premium TVs with enhanced gaming features.
In the context of the popularity of the game, Samsung adjusted the 2021 TV lineup, keeping in mind the hearts of gamers. The company’s latest TV is equipped with top features designed to promote the next level of gaming experience.
Samsung 2021 Neo QLED TVs
Samsung’s 2021 Neo QLED TVs support AMD FreeSync Premium Pro, which is a technology that enables true HDR console and PC gaming. This tech adds to the HDR support that delivers bright scenes brighter and dark scenes darker. Moreover, Neo QLED’s Motion Xcelerator Turbo+ technology offers ultra-smooth motion in 4K 120Hz.
Samsung’s 2021 Neo QLED TV also obtained the first Verband Deutscher Elektrotechniker’s (VDE) Gaming TV Performance certification. The four 2021 Neo QLED models (QN900, QN800, QN90, and QN85) are certified for their excellent HDR performance (including peak brightness of over 1000 nits).
Apart from this, one of the lowest input lags in the industry is its low input lag at 4K at 120Hz, with a response time of about 5ms. These features are not only suitable for consumers who buy TVs for the first time, but also very fond of gamers, allowing users to capture every detail of the game.
2020 US Video Game Industry Snapshot
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Your Galaxy is safer than you think, Samsung reveals how
Samsung revealed its Project Infinity, which aims to make your Galaxy devices safer against cyber threats. Android is vulnerable due to its open-source nature, making regular security updates necessary for your Galaxy phone’s security.
Project Infinity of Samsung is a classified operation, working on safeguarding Galaxy devices and users around the clock for safer operations. Samsung Newsroom has recently published a blog post, revealing insights from specialist meetings.
Cyber Threat Intelligence
Samsung’s Cyber Threat Intelligence (CTI) taskforce is a reconnaissance unit within Project Infinity along with the Red (RED), Blue (BLUE), and Purple (PURPLE) Teams, which go beyond lab conditions to identify real-world dangers.
- RED and BLUE perform proactive attack and defense functions, seeking out vulnerabilities and taking measures against them.
- PURPLE is a special operations unit that acts as both a sword and shield for specific critical areas.
It’s worth noting that Samsung has deployed RED, BLUE, and PURPLE teams in various countries including Vietnam, Poland, Ukraine and Brazil. CTI is dedicated to identifying potential threats and stopping hackers from taking control of your device.
“Once we spot these kinds of threats, we collaborate with developers and operators to lock everything down for preventing attacks,” said Ranger, a CTI member.
Samsung Security Updates
Earlier this year, Samsung announced it to support flagship Galaxy devices for seven years. The new policy applies to all flagship Galaxy devices launched after the Galaxy S24 series. It’s the longest software support offered by any mobile brand.
These updates mean customers can safely use their phones for longer. As cyber threats become more common than you think, security updates are much more crucial to safeguard your Galaxy from any potential threat of vulnerability.
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Samsung Gaming Hub adds the biggest Xbox Game Pass titles
Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.
Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.
The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.
Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.
Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.
For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.
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Surprising: Samsung to launch Galaxy ixi-O AI Phone next year
Samsung could launch the Galaxy ixi-O AI Phone next year. The company has collaborated with LG Uplus to develop a custom smartphone. The device is said to feature Galaxy AI and LG Uplus’s AI call assistant ixi-O.
Sources citing KEDGlobal revealed that Samsung and LG Uplus working together to develop the Galaxy ixi-O AI Phone. It’s a big development in the smartphone industry, while the handset is highly likely to be Korea-limited.
Samsung fans are well aware of the Galaxy AI feature suite. ixi-O is an AI-powered digital assistant developed by Korean carrier LG Uplus. The company plans to enter the smartphone market, featuring its own-developed AI assistant.
The report indicates that Samsung and LG Uplus’ ixi-O AI Phone will launch as early as next year. The development project focuses on crafting a “real AI phone” that goes beyond simply integrating AI assistant services into a smartphone.
ixi-O comes with useful features such as AI call answering, detecting voice phishing in real-time, recording and summarizing phone calls and converting voice conversation into text – all within an on-device environment.
Based on specifications, the Galaxy ixi-O AI Phone will be based on a Galaxy phone available globally. The design will match with a global Galaxy smartphone, but the software may be tweaked as per the carrier’s requirements.
A custom Galaxy phone isn’t shocking or impossible in South Korea. Samsung releases Quantum, Buddy, and Jump-branded phones in the market. The company collaborates with Korean carriers to bring these devices to mainland Korea.
The carrier introduced an on-device AI-powered ixi-O assistant earlier this month. LG Uplus will initially target its consumer base for the new AI Phone. However, the AI Assistant may be expanded to a broader audience across Korea.