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Xiaomi tops, Samsung remains on 2nd with 52% YoY growth in the Indian smartphone market in Q1 2021
Samsung maintained its second spot in the Indian market in terms of smartphone shipments. The company secured a remarkable 52% year-on-year growth, many thanks to the budget Galaxy M02 series and various entry-level phones, reports IDC.
Aside from this, the South Korean tech giant launched its new Galaxy A series smartphones including the Galaxy A32, Galaxy A52, Galaxy A72 as well as the Galaxy M12 from the M lineup, which gained a significant response from Indian consumers.
Furthermore, Samsung introduced its latest flagship Galaxy S21 series earlier than the routine launch period. Last year, the company had aggressively promoted its products through online platforms. Meanwhile, it has changed its strategy this year and attempted to gain share offline.
Samsung has offered its online exclusive F series through offline channels and is now launching new products through both channels. Inspired by the Galaxy S21 series and other flagship products, Samsung’s online portal has fared well and increased its contribution to Samsung’s channels.
Top 5 smartphone brands in the Indian market in Q1 2021
- Xiaomi – 4% YoY growth
- Samsung – 52% YoY growth
- vivo – 16% YoY
- realme – declined 4% YoY
- OPPO – grew 12% YoY
This brand grew 558% YoY!
Apart from the top 5 brands, former Xiaomi sub-brand POCO was the fastest-growing smartphone maker in the Indian market in the first quarter of this year. POCO registered a record 558% YoY growth because of the strong demand for POCO M3 and POCO X3 Pro.
Market Summary:
- Xiaomi
Inspired by the Redmi 9 series, Xiaomi retained the top spot in the Indian smartphone market in the first quarter of 2021 with an annual growth of 4%. Surprisingly, the Mi 10i 5G performed strongly in the mid-range segment.
- Samsung
Samsung is still the second-largest brand of smartphone shipments in India, with a 52% year-on-year growth, thanks to a focus on the budget segment and the launch of the newly launched M02 series and many other products.
- vivo
In the first quarter of 2021, Vivo grew by 16% year-over-year and maintained its third position. With the improvement in the status of COVID-19 and the resumption of offline channels in the first quarter of 2021, Vivo continues to be the leading smartphone player in the offline sector.
- realme
Realme fell 4% year-on-year in the first quarter of 2021, but managed to maintain its fourth position in the market. Besides, the Narzo 30 Pro was the cheapest 5G smartphone in the country during the same quarter.
- OPPO
OPPO grew 12% year-over-year in the first quarter of 2021 and has an 11% market share. The company will debut 5G in the first quarter of 2021, and its OPPO Reno 5 Pro 5G has a 3% market share in 5G smartphone shipments to India.
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