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Last year, Samsung remained on the top spot in terms of global smartphone market shipments till the third quarter. But, Apple snatched the crown from Samsung in the fourth quarter of 2021 because of the strong demand for the 5G supported iPhone 12 series.

Moving forward, the South Korean tech giant unveiled its latest Galaxy S21 flagship series ahead of the previous launch periods as an effort to get back its top spot in the global smartphone market. At the same time, the company introduced several mid-range phones that having premium features.

As a result, it looks like the efforts of Samsung giving a significant outcome as it surpassed Apple by shipping 76.5 million units and secured a huge 22% of the total market share. Besides, the Cupertino-based company slipped to its real place (AKA second), shipped 52.4 million iPhones, and captured a 15% share.

After these top 2 smartphone vendors, there are three Chinese brands that have listed in the top five. Xiaomi impressively gained its best single-quarter performance ever, with 62% growth. However, the company sold 49.0 million units with a 14% market share.

Oppo and Vivo completed the top five, shipping 37.6 million units and 36.0 million units respectively. Huawei, which no longer includes Honor, is now in seventh place with 18.6 million units, as the former world number one remains shackled by US sanctions.

Canalys Research Manager Ben Stanton said:

“In addition to great product value, Xiaomi is now also making strides to recruit local talent, become more channel-friendly, and lead in high-end innovation, as seen with the Mi 11 Ultra and its recent foldable, the Mi Mix Fold. Its competitors offer superior channel margin, but Xiaomi’s sheer volume actually gives distributors a better opportunity to make money than rival brands. But the race is not over.”

He added – “Oppo and Vivo are hot on its heels, and are positioning in the mid-range in many regions to box Xiaomi in at the low end. Honor is also a looming threat. It has already struck supply chain deals and is now signing distribution agreements to re-enter several markets in the second half of 2021. Xiaomi is leading the pack, but the race has only just started.”

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| Source – Canalys |

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Watch: Samsung Galaxy Watch Ultra conquers grueling military training

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Samsung Galaxy Watch Ultra

Samsung Galaxy Watch Ultra has undergone one of the most extreme military tests. The company has recently published a Watch Ultra test video, featuring Phillip Chu Joy.

Phillip participated in the Peruvian Navy’s Special Operations Course to showcase the watch’s capabilities. It is renowned as one of the world’s most challenging military training programs.

“The Galaxy Watch Ultra pushes technology to its limits, handling extreme conditions with ease,” Chu Joy remarked. “It’s undoubtedly designed for those seeking exceptional performance.”

The Samsung Galaxy Watch Ultra proves its durability and functionality in water, mud, and sand — excelling even under the grueling conditions of Peru’s most extreme military training.

Galaxy Watch Ultra

The Watch Ultra boasts a Grade 4 titanium frame. It also features a shockproof cushioned design that meets MIL-STD-810H2 military standards and water resistance of up to 10ATM.

The product is capable of operating within a broad temperature range of -20°C to 55°C4 and performing at altitudes of up to 9,000 meters above sea level.

These capabilities make it ideal for tracking advanced physical activities like ocean swimming and cycling in extreme conditions; take the Perivian military training as a recent proven example.

Samsung’s Watch Ultra is the ultimate companion for sports enthusiasts and extreme adventurers. It’s crafted to endure the toughest conditions with its pro-grade features and premium materials.

Samsung’s Mauricio Revollar stated:

“We wanted the public to experience the Galaxy Watch Ultra like never before in the Peruvian market by creating the most extreme product review ever undertaken here.”

“This was made possible thanks to the collaboration of the Peruvian Navy, which allowed us to highlight and celebrate the commitment of the students in one of the world’s most demanding military training programs.”

Watch the video below:

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OpenAI eyes AI integration on Samsung phones like Apple Intelligence

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OpenAI AI Samsung

Apple collaborated with OpenAI to power Apple Intelligence features. The ChatGPT maker continues to create obstacles for Google. In a recent move, OpenAI discussed a potential AI partnership with Samsung.

TheInformation (via Reuters) reported that OpenAI has recently discussed powering AI features on Samsung-made devices. It seems the ChatGPT-maker wishes an AI partnership with Samsung to expand its reach in multiple folds.

The company is considering developing a web browser to rival Google’s Chrome. OpenAI recently introduced its search engine called SearchGPT. It is available to limited users alongside internal testers and strategic partners.

Samsung x OpenAI

Samsung and Google’s close partnership doesn’t need any elaboration. The friendship isn’t limited to services, as both firms work across an ecosystem. However, it doesn’t stop Samsung from partnering with OpenAI in favor of better service.

As the AI phone market is growing rapidly, OpenAI may innovate further. Google doesn’t lag, but there’s still room for a potential alliance. Apple Intelligence-like features might be deployed on Galaxy phones after Samsung’s partnership.

OpenAI knows Samsung holds the command of the worldwide smartphone market. Expansion of its services will be quite broader than Apple if its partnership with Samsung pens down. For now, take this information as a grain of salt!

OpenAI AI Samsung

Apple x OpenAI

Apple leads the worldwide premium smartphone market. Google and Samsung introduced their AI phones in October 2023 and January 2024, respectively. It forced Apple to immediately enter the segment to normalize the innovation gap.

Google’s availing Gemini Nano AI model, but Apple joined hands with OpenAI. To create a difference, OpenAI powering some of the coolest AI features on recent iPhones. The move is to attract other vendors to adopt source AI from OpenAI.

Well, Apple still reportedly considering bringing Gemini AI on iPhones. The company believes that iPhone users should have different AI providers available. Hence, a multi-collaborative approach is also in the pipeline, at least from Apple’s end.

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Your Galaxy is safer than you think, Samsung reveals how

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Samsung Galaxy Cyber Threat Intelligence

Samsung revealed its Project Infinity, which aims to make your Galaxy devices safer against cyber threats. Android is vulnerable due to its open-source nature, making regular security updates necessary for your Galaxy phone’s security.

Project Infinity of Samsung is a classified operation, working on safeguarding Galaxy devices and users around the clock for safer operations. Samsung Newsroom has recently published a blog post, revealing insights from specialist meetings.

Cyber Threat Intelligence

Samsung’s Cyber Threat Intelligence (CTI) taskforce is a reconnaissance unit within Project Infinity along with the Red (RED), Blue (BLUE), and Purple (PURPLE) Teams, which go beyond lab conditions to identify real-world dangers.

  • RED and BLUE perform proactive attack and defense functions, seeking out vulnerabilities and taking measures against them.
  • PURPLE is a special operations unit that acts as both a sword and shield for specific critical areas.

Samsung Galaxy Cyber Threat Intelligence

It’s worth noting that Samsung has deployed RED, BLUE, and PURPLE teams in various countries including Vietnam, Poland, Ukraine and Brazil. CTI is dedicated to identifying potential threats and stopping hackers from taking control of your device.

“Once we spot these kinds of threats, we collaborate with developers and operators to lock everything down for preventing attacks,” said Ranger, a CTI member.

Samsung Security Updates

Earlier this year, Samsung announced it to support flagship Galaxy devices for seven years. The new policy applies to all flagship Galaxy devices launched after the Galaxy S24 series. It’s the longest software support offered by any mobile brand.

These updates mean customers can safely use their phones for longer. As cyber threats become more common than you think, security updates are much more crucial to safeguard your Galaxy from any potential threat of vulnerability.

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