At the “Bespoke Home 2021”, a virtual platform and global showcase for Home Appliances, Samsung announced the global expansion of the Bespoke refrigerator lineup as well as the upcoming global launch of the Bespoke Kitchen package, along with new lifestyle appliances and integrated IoT solutions.

JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics said:

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs. It is our mission to develop products that help consumers manage and run their lives better.”

The Customizable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, the Commonwealth of the Independent States, the Middle East, and parts of Asia and Africa. Customization provides more than 20 original colors and 7 surface treatments around the world, and a variety of combinations are available for your choice.

In North America, consumers can choose a 4-door telescopic, 1-door column, or 2-door bottom-mounted freezer. Samsung has produced many unique metallic colors for the region, including champagne rose steel, navy blue, and matte black steel.

On the other hand, in Europe, tailor-made products are available in 1 door and 1 door slim type, while the lower-mounted freezer models are 1.8 meters and 2 meters, with six different finishes and a wider color palette, from Classic white to soft pastel and Up. Declare the color.

A Kitchen Packaged for You

The new Bespoke kitchen package is the first global expansion of customized products, surpassing Samsung’s refrigerators, and introducing the concept of customized equipment into the entire kitchen starting from the European and American markets.

The North American company will start later this year to provide a center for the main custom refrigerators and expand to include the custom range, the form of microwave ovens and dishwashers, which are manufactured in exactly the same form as refrigerators.

The packaging allows customers to mix their kitchen aesthetics with their favorite colors, or use matte black steel, navy blue steel, champagne rose steel, and white glass to complete.

Appliances That Plug Right Into Your Lifestyle

Samsung will also launch its expanded lineup of targeted lifestyle equipment in North America and Europe this year, including Bespoke AirDresser, Bespoke Air Purifier, and Bespoke Jet™ Stick Vacuum Cleaner.

As the number of houses doubles and they become offices, gymnasiums, and classrooms, these new custom home appliances meet daily needs by providing greater flexibility, automation, and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

Bespoke air purifier draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3 Way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colors and launches in the U.S. during the third quarter.

Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet™ will be available in three colors and launch in the U.S., Europe, CIS, and Southeast Asia in the second half of 2021.

Jet Bot AI+ is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring. It will be available in U.S., Europe, CIS, and Southeast Asia in the second half of 2021.

Other new lifestyle appliances include:

Bespoke ShoeDresser pampers your favorite shoes so they feel fresh after each wear. The unit deodorizes, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.

Bespoke Cube refrigerator** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quite enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.

Bespoke water purifier** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralized and effortless home management platform.

SmartThings Cooking provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home. The service is set to launch globally in Europe, Latin America, and Asia during the second half of 2021.

SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking the guesswork out. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real-time. It launches in the U.S. in the second half of 2021.

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