Samsung led European smartphone market by grabbing 35% share last month

Well-known market analysis firm, Counterpoint Research recently released its new report, revealing the European smartphone market data of last month. Not surprisingly, Samsung maintained its top rank with an impressive 35% market share, thanks to the Galaxy S21 series and mid-ranger Galaxy A52 and Galaxy A72.

The South Korean tech giant unveiled its latest Galaxy S21 series flagships in January this year, earlier than its previous records. As result, the company managed the lead from the starting of this year and retained the top spot from Apple in the Q1 global smartphone market.

Later on, Samsung released three mid-range A series phones – Galaxy A52, Galaxy A52 5G, and Galaxy A72. The company offers select flagship-grade features with these phones such as IP67 rating, Space Zoom, high refresh rate displays, Qualcomm’s processors at quite lesser pricing.

Coming back to the latest news, the rising phone maker, Xiaomi grabbed 21% of the total market share during the same period as it offers high-end feature phones at comparatively lesser pricing. It’s expected that the market share will increase this month as it launched the Mi 11 Ultra, which comes with many high-profile features from Xiaomi.

At the same time, Apple secured the third rank with accounting for 20% of the total market share in Europe last month. However, the US tech giant led the global smartphone market in Q4 2020 because of the massive sales of its 5G-powered iPhone 12 models.

Well, the 4th and 5th position has been grabbed by Chinese vendors OPPO and OnePlus with 6% and 2% of the total market share respectively. OPPO doing well as it achieved the top position in its local market in the first quarter by defeating the father of HarmonyOS a.k.a. Android OS cloner Huawei.

Lastly, Counterpoint Research analysts pointed out that April 2021 is the worst month for smartphone sales in Europe in the last ten years.

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