Business
Q1 2021: Samsung seized global and most regional markets but should worry about some regions
It’s the last month of the 2nd quarter of this year and market research firms are releasing their analysis for the first quarter. In a recent development, a well-known market research firm – Counterpoint Research published its new report, which is related to the global smartphone market shipments.
Beating Apple, Samsung led the global smartphone market in Q1 2021 with the highest smartphone shipments. However, the former sold most of its mobile phones (iPhones) because of the 5G-powered iPhone 12 series. At the same time, the latter achieved significant growth in its market share in European countries.
Counterpoint Q1, 2021 Market Monitor Report Highlights
- Global smartphone shipments rose 20% year on year.
- At the same time shipments have declined 10% quarter-on-quarter.
- In the first quarter of 2021, a total of 354.94 million smartphones was sold.
- India’s smartphone market declined for the second quarter.
- Xiaomi led the Indian market with a 26% market share (growth 8% YoY).
Samsung’s performance in Q1 2021 – Counterpoint
Earlier this year, Samsung introduced its new Galaxy S series flagship smartphones called Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra. The Korean tech giant slightly reduced the pricing of these flagships compared to previous generations that helped to increase its market share.
Talking about the global position, Samsung sold most of the smartphone units in Q1 2021 with a massive 22% market share, followed by Apple (17%), Xiaomi (14%), Oppo (11%), and Vivo (10%). Not surprisingly, the US banned Huawei slipped to 6th and secured just 4% market share internationally.
Regional Smartphone Market Share
- Asia
China-based Vivo led the Asian market with an 18% market share, while Samsung ranked last in the top 5 largest sellers in the biggest region with just 12% of market share.
- Europe
Samsung grabbed the crown of the European smartphone market with an impressive 37% market share.
- North America
In North America, the Cupertino-based company sold most of the units and achieved 55% of the total market share. Meanwhile, Samsung ranked second with just 28% shipments.
- LATAM
Samsung secured a 42% market share in the Latin America region, while Motorola grabbed 2nd spot with 22% share.
- Middle East
In Middle East countries, Samsung sold most of the phones, followed by TECNO, Xiaomi, iTel, and Oppo.
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Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source