Opinion
Xiaomi emerged as Samsung’s biggest rival, recorded highest YoY growth in Q2 2021
Samsung has been leading the world for years when it comes to the highest smartphone units shipments. Every year, the company faces tough competition from its rivals such as Apple and Chinese phone makers. For several years, Apple is the biggest rival of Samsung, but it looks like things are now changed.
Recently, popular market research firm Canalys published its new report in which the researchers shared the data of the global smartphone market of the second quarter of 2021. Although Samsung still remained on the top, Xiaomi kicked out Apple from the place of the world’s second-largest smartphone maker, says Canalys.
Global smartphone market Q2 2021 – Highlights
In the second quarter of this year, the world’s smartphone shipments increased 12% as the new normal for economies and citizens started to take shape just because of the speedy rollout of the Covid-19 vaccines. Glimpse at the global market report:
- Samsung was the largest vendor with a 19% share of smartphones shipped
- Surpassing Apple, Xiaomi took second place for the first time ever, with a 17% share
- Apple slipped to third with a 14% share
- Chinese vendors such as Oppo and Vivo recorded strong growth
Image Source: Xiaomi Blog
Not Apple, Xiaomi is the biggest Samsung rival
Ben Stanton, Research Manager at Canalys said that “Xiaomi is growing its overseas business rapidly”. The company has impressively increased its shipments in various regions worldwide, which is not good news for Samsung and Apple.
In Latin America, Xiaomi’s shipments increased more than 300%, while 150% in Africa and 50% in Western Europe. After fighting as a challenger, the company is now transforming its business model to an incumbent with various initiatives such as good management of older stock in the market.
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Compared to market leaders Samsung and Apple, Xiaomi’s average selling price are around 40% and 75% cheaper respectively. Therefore, the reason behind this impressive growth this year is its high-end devices such as the Mi 11 Ultra 5G.
Last but not least, Canalys researchers pointed out that Xiaomi already has its sights set on the next prize that is displacing Samsung to become the world’s largest vendor. However, it’s not an easy task to defeat the Korean tech giant as it’s managing an impressive reputation in the hearts of consumers across the globe!
Xiaomi CEO Lei Jun’s letter to all employees
“Dear colleagues, the world’s No. 2 means greater challenges and responsibilities for Xiaomi. This is the first time we reached this unprecedented level, and we will inevitably face many vicious and fierce battles ahead of us.”
“Notwithstanding the celebrations now, I want to make sure we can maintain our second place steadily and firmly in the future. It is an honor for us to compete with the most powerful and innovative companies in the world at the peak on the global stage.”
“We are still very young and thus have not accumulated sufficient experiences yet; we must keep calm and stay humble. Our peers are our role models and our whetstones. It is this fierce competition that has driven all of us to make progress mutually. And through this, we can continue to sharpen ourselves and get stronger.”
Google has just released the first Developer Preview of Android 16, hinting at an earlier rollout compared to what we’ve seen before. Google is pushing this update to ensure that device manufacturers can adopt it quickly.
While Google is moving ahead with Android 16, Samsung appears to be taking its time with the One UI interface. Typically, Samsung rolls out One UI updates together with Google’s Android releases, but Android 15-based One UI 7.0 is yet to reach the beta stage.
It looks like Samsung is still working with One UI 7 internally, as indicated by several CheckFirm screenshots posted on social media.
This delay could be frustrating for Samsung Galaxy users, particularly as competitors begin updating their devices to newer Android versions. Samsung might be dedicating extra time to perfect One UI 7, focusing on stability, new AI, and security enhancements.
With Google preparing its Android updates, Samsung might need to rethink its update strategy. If Android 16 comes out in the second quarter of 2025, Samsung might have to decide whether to rush One UI 7 out or perhaps move directly to One UI 8 for some eligible Galaxy users, skipping a version to keep pace with Google’s timeline. It’s a common move in tech to skip an update when necessary.
Samsung Galaxy users may need to wait a bit longer, but when One UI 7 or potentially One UI 8 arrives, it’s likely to bring a set of features that continue to differentiate Samsung in the competitive smartphone market.
What’s the current status of One UI 7.0?
Samsung Galaxy users were eagerly awaiting news on One UI 7 during the Samsung Developer Conference (SDC) 2024 held on November 21st in Korea, but the event passed without any official announcements or insights into its progress.
Previously at SDC 2024 in the US, Samsung had mentioned that One UI 7 would be available for developers by the end of the year, suggesting that while not publicly announced, work on One UI 7 is still ongoing. There were numerous rumors that Samsung might be preparing to unveil or at least start a beta program for One UI 7 around this period.
We have already seen hands-on videos and leaks suggesting that One UI 7 will bring significant UI changes, new animations, and enhanced customization features, although these leaks are from older One UI 7 builds since the software is evolving quickly.
While the Galaxy fans were left without a clear update from SDC Korea, the silence doesn’t necessarily mean a delay. Samsung might be planning a different approach for revealing One UI 7 or could be saving the announcement for a later, more perfect moment. Stay tuned to Sammy Fans for all the latest on this front.
I love Samsung phones and always look forward to its new models. The Galaxy S25 Ultra was something I was really looking forward to. However, recent developments have introduced a significant amount of caution into my usual enthusiasm for Samsung’s flagship devices.
The Snapdragon 8 Elite, Qualcomm’s latest chipset for smartphones, was expected to set new benchmarks in smartphone performance. Based on early reports, the smartphones running the latest chipset are getting hot. When phones get too hot, they slow down to cool off, which means they don’t work as well as they should. This could be a big problem for the Galaxy S25 Ultra.
This isn’t the first time chips have caused such overheating issues. Remember the Snapdragon 8 Gen 1? It had the same thermal problem, but they made it better later on. This makes me hope they’ll fix the new chip too.
Google’s Tensor chips have also encountered overheating issues. They’re trying to make them better with the next version (G6), focusing on not making them too hot. This approach might be something Samsung considers if the Snapdragon 8 Elite’s heat issues persist.
Samsung usually does a lot of testing to make sure its phones work well. But since they use Qualcomm’s chips for the top models, the company might have to deal with this heat issue too. I’m worried about how this will affect using the phone every day.
There’s always a chance they can fix some of this with software updates. Qualcomm says they’re working on it, but this might just be a quick fix, not a real solution. The effectiveness of these updates will be crucial in determining my decision to upgrade.
The recent chipset issues with both Google’s Tensor and Qualcomm’s Snapdragon series have made me more aware of the potential pitfalls in adopting the latest technology without some proven reliability.
I still want the Galaxy S25 Ultra, but now I’m a bit worried. I hope Samsung can make it work without getting too hot.
Samsung Galaxy S25 Ultra (Source – Sammyfans)
Disclaimer:
It’s worth noting that all discussions here are based on rumors, leaks, and my own expectations as a tech consumer. There’s no official word yet on the Galaxy S25 Ultra’s chipset or its performance. The final product might well address these concerns, but for now, the excitement comes with a side of skepticism.
As we near the end of 2024, people who love Samsung Galaxy phones are really looking forward to the new software update called One UI 7.0. The latest version of One UI is built on the newest Android 15 and will have lots of new stuff. But the question on everyone’s mind is: will we see the beta version in November 2024?
There’s been a lot of excitement building up about One UI 7.0 because of numerous leaks, most notably from Android Headlines, which recently shared what appears to be promotional material for One UI 7.0. This leak showcased new icon designs, lock screen customizations, and a revamped notification bar, making Samsung fans and tech lovers excited.
Well-known tech influencers like @SamsonSirJi on X have hinted at a November rollout for the One UI 7.0 beta. The Galaxy users on the internet are also talking about it more because leaks are happening more often, including a notable hands-on video by a random YouTuber who got early access to the beta on the Galaxy S24 Ultra, which suggests that Samsung might be close to opening up the beta program to the public.
Why November 2024?
Historically, Samsung has used beta programs to refine its One UI updates before the official stable release. If we look at previous years, Samsung typically begins its beta phase a few months before the next flagship Galaxy S series launch, which introduces the stable version of the new One UI.
The recent surge in leaks points towards Samsung’s readiness to enter the beta phase. Companies often allow leaks to build hype just before a release.
After SDC, Samsung usually accelerates the rollout of new software updates, which could mean we’re on the cusp of a beta release. The stable Android 15 is already live for Google Pixel devices, though several others have already started the Android 15 beta program.
Given that Samsung has officially confirmed the stable One UI 7.0 will accompany the Galaxy S25 series early next year, starting the beta in November 2024 would give sufficient time for testing and feedback.
Based on the pattern of Samsung’s beta programs, the timing of SDC Korea 2024, and the strategic release of promotional material, there is a strong case to be made that Samsung might indeed start the One UI 7.0 beta in November 2024.
Disclaimer
It’s important to note that while there are strong indications of a November beta release for One UI 7.0, Samsung has not officially confirmed any specific date for the beta program. The company has only shared an estimated timeline pointing towards the end of 2024.