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Surpassing Samsung, OnePlus tops the US market in terms of YoY growth in H1 2021
Recently, Counterpoint Research has released the US smartphone shipment data report for the first H1 of 2021. The US smartphone market has seen a 27% increase in YoY sales in H1 2021 as carriers continue to push for 5G upgrades and 5G smartphones significantly reduced.
According to the report, Samsung’s growth in the US smartphone market was small compared to its competitors Apple, Motorola, and OnePlus. But, both Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively. OnePlus, Motorola, and Nokia HMD have seen strong growth in the market by replacing the space left by LG’s exit from the smartphone business.
Samsung is the number one smartphone in the world, and the US is one of its most important markets. However, Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively.
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So far, 2021 has been a difficult year for OEMs. There has been a market integration with the release of LG and VinSmart, rising demand from more expensive 5G smartphones carriers, and production constraints due to a global shortage. This has created a great opportunity for OEMs who want to increase their market share.
According to analysts, Samsung could have done much better if it had the inventory to meet demand. A32 5G has become T-Mobile’s ‘5G for All’ campaign. Due to supply or design issues, T-Mobile has converted a device that converts high-volume 5G to the OnePlus N200. This device is one of the most affordable 5G devices on the market right now.
OnePlus became the fastest growing OEM at H1 2021 with 428% YoY growth. With the launch of the N100 and N10 5G in January, OnePlus quickly gained market share in the Metro by T-Mobile.
Motorola has shown a growth rate of 83% year-on-year, and Nokia has also seen a 35% growth rate increase in the first half of 2021. Apple’s annual growth rate has been 53%, which is impressive, especially considering it is the market leader in the US smartphone market.
It obtains more than half of the market share and sends twice as many smartphones to Samsung. Google’s market share fell by 7% compared to the first half of 2020, while LG’s exit meant a drop in its market share of 35%. ZTE’s market share dropped by 77% in the US.
The senior analyst Hanish Bhatia said that the current chip shortage has strengthened the availability of smartphones in the US, with Samsung prioritizing the introduction of high-end smartphones instead of Galaxy A series devices in the country. This move could help the company increase its profits. Samsung will launch the Galaxy Z Flip 3 and Galaxy Z Fold 3 on August 11, which could help boost its growth in the second half of this year.
//Source
Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source