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Surpassing Samsung, OnePlus tops the US market in terms of YoY growth in H1 2021
Recently, Counterpoint Research has released the US smartphone shipment data report for the first H1 of 2021. The US smartphone market has seen a 27% increase in YoY sales in H1 2021 as carriers continue to push for 5G upgrades and 5G smartphones significantly reduced.
According to the report, Samsung’s growth in the US smartphone market was small compared to its competitors Apple, Motorola, and OnePlus. But, both Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively. OnePlus, Motorola, and Nokia HMD have seen strong growth in the market by replacing the space left by LG’s exit from the smartphone business.
Samsung is the number one smartphone in the world, and the US is one of its most important markets. However, Apple and Samsung devices were the leading sellers in the premium category with 53% and 17% YoY growth, respectively.
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So far, 2021 has been a difficult year for OEMs. There has been a market integration with the release of LG and VinSmart, rising demand from more expensive 5G smartphones carriers, and production constraints due to a global shortage. This has created a great opportunity for OEMs who want to increase their market share.
According to analysts, Samsung could have done much better if it had the inventory to meet demand. A32 5G has become T-Mobile’s ‘5G for All’ campaign. Due to supply or design issues, T-Mobile has converted a device that converts high-volume 5G to the OnePlus N200. This device is one of the most affordable 5G devices on the market right now.
OnePlus became the fastest growing OEM at H1 2021 with 428% YoY growth. With the launch of the N100 and N10 5G in January, OnePlus quickly gained market share in the Metro by T-Mobile.
Motorola has shown a growth rate of 83% year-on-year, and Nokia has also seen a 35% growth rate increase in the first half of 2021. Apple’s annual growth rate has been 53%, which is impressive, especially considering it is the market leader in the US smartphone market.
It obtains more than half of the market share and sends twice as many smartphones to Samsung. Google’s market share fell by 7% compared to the first half of 2020, while LG’s exit meant a drop in its market share of 35%. ZTE’s market share dropped by 77% in the US.
The senior analyst Hanish Bhatia said that the current chip shortage has strengthened the availability of smartphones in the US, with Samsung prioritizing the introduction of high-end smartphones instead of Galaxy A series devices in the country. This move could help the company increase its profits. Samsung will launch the Galaxy Z Flip 3 and Galaxy Z Fold 3 on August 11, which could help boost its growth in the second half of this year.
//Source