Samsung maintains second spot in the global tablet market in Q2 2021: SA

According to a new report by Strategy Analytics, the hybrid’s work with the multi-digit included classes continues to drive tablet demand by mid-2021, as Apple, Samsung, Lenovo, and Amazon have all sent solid results.

However, the supply constraints had a negative impact on some major retailers in meeting high demand ahead of schedule, raising questions about what the second half of the year would bring.

As per the report, the tablet exports were actually flat in Q2 2021 on 45.2 million units compared to Q1 2021 as supply issues began to hit the tablet market faster than expected.

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Samsung is leading the segment with its Galaxy Tab S7 including premium features like 5G connectivity, while Lenovo recently released its Tab P11 tab at a lower price than most available on the market. Even Amazon is meeting this huge demand with its new Fire HD 10 Productivity Bundle, which includes Office 365 access.

Apple exports for iOS/iPadOS (for sale) grew by 11% year-on-year to 15.8 million units in Q2 2021, with global market shares rising by 1.8 percent to 35%.

Samsung is the leading Android retailer, shipping 8.2 million tablets in total and growing 19% annually in Q2 2021 in a variety of entertainment and product availability portfolios. The market share increased by 2.1 percent to 18% over the same period.

The export of Lenovo tablets also showed the strongest growth of the year for 67% of retailers reaching 4.7 million units as the retailer shares market share with Huawei outside China. The market share has increased by 3.8 percentage points annually to 10%.

Amazon had a strong quarter due to its multi-day Prime Day sales event in June, with tablet exports growing by 49% annually in Q2 2021 to 4.2 million units. During this period, the market share grew by 2.7 percent to 9%.

Huawei tablet exports decreased annually -57% to 2.1 million units in Q2 2021. The market share fell by 6.7 percent to 5% compared to Q2 2020 as US chipset blocking disrupts Huawei’s production capacity and selling high-quality tablets on the highly competitive Android market.