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Europe: Xiaomi finally kicked out Samsung from top spot in Q2 2021 smartphone market
After India, Samsung has started facing tough competition in yet another smartphone market i.e. Europe. Recently, Strategy Analytics published its latest report on the smartphone market of Europe, which shows Xiaomi kicked out Samsung for the first time during the second quarter (Q2 2021).
Xiaomi x Samsung Q2 2021: Europe
According to the report, by defeating all other OEMs, Xiaomi becomes the leading smartphone maker of the European smartphone market during April-June 2021 period. The company shipped the highest 12.7 million units with a 25.3% market share and an excellent 67.1% YoY growth.
Samsung’s no longer leader of Europe!
Samsung, on the other hand, the traditional market leader of Europe slipped to the second spot in Q2 2021 due to the rising popularity of Xiaomi. The Korean tech giant shipped 12 million Galaxies and recorded 24% of the total market share. At the same time, the company’s year-on-year growth decreased by 7%.
Other than Xiaomi and Samsung, Apple secured third place with 9.6 million iPhone shipments, 19.2% market share, and 15.7% year-on-year growth during the same period. However, Apple is expected to launch its new iPhone lineup in September that will help to gain the market share worldwide.
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Aside from this, Oppo landed in 4th position with 2.8 million smartphone shipments, 5.6% market share, and remarkable 180% YoY growth. Realme, in the last place on the top 5 vendors list as the company sold 1.9 million units, grabbed a 3.8% market share and had an excellent 1800% year-on-year growth.
Not Apple, Xiaomi is the biggest Samsung rival
Ben Stanton, Research Manager at Canalys said that “Xiaomi is growing its overseas business rapidly”. The company has impressively increased its shipments in various regions worldwide, which is not good news for Samsung and Apple.
Global smartphone market Q2 2021 – Highlights
In Q2 2021, the world’s smartphone shipments increased 12% as the new normal for economies and citizens started to take shape just because of the speedy rollout of the Covid-19 vaccines. A glimpse at the global market report:
- Samsung was the largest vendor with a 19% share of smartphones shipped
- Surpassing Apple, Xiaomi took second place for the first time ever, with a 17% share
- Apple slipped to third with a 14% share
- Chinese vendors such as Oppo and Vivo recorded strong growth
Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source