Here’s how Samsung TVs leading industry innovation and design for optimized viewing experience

From the sleek Bordeaux LCD TV launched in 2006 to the latest Neo QLED 8K version released this year, Samsung Electronics‘ architectural philosophy has focused on purpose-oriented and user-focused design that has met the needs of global consumers.

By using minimal design ideas and principles to focus on the key elements of the user experience, Samsung has been showcasing the design of the TV that connects by connecting and connecting around the screen while adopting ever-changing lifestyles, viewing habits, and environments since 2006.

As Samsung commemorates its 15th anniversary of global market leadership in the entire TV industry, check out the details below to see how the company has been leading the new industry and design and providing highly customized viewing information to users over the past 15 years.