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Samsung’s global TWS earbuds market saw strong QoQ growth in Q2 2021
The global market for TWS wearables (earbuds) saw strong QoQ growth in Q2 2021, as strong spring sales declined in the US and Asian former Chinese markets, leading to total unit sales and prices rising by only 1% and 9%, respectively.
Although the market has owned 27% growth compared to 2020’s COVID which affected Q2, rates have seen few improvements, however, there has been a significant change in market share.
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According to Counterpoint Research Global TWS Hearable Market Tracker, Q2 2021, Samsung grabbed most of its premium segment, while Xiaomi stood out for over $100. The Indian player boAt, also made some great gains on the back of domestic market recovery to reach eighth globally, it’s best showing ever.
Apple has lost a significant share in both retail prices and prices despite falling prices for AirPods, but the company is likely to be very concerned,” said senior analyst Liz Lee, who oversees TWS’s ear research at Counterpoint.
The third-generation AirPods expected next month could be a disaster. It’s been a long time since users have seen new releases, and if you get some attractive prices, it’s very likely that the AirPods 3 could push the full sale of Apple TWS accessories over 80m for a year.
In terms of revenue, most of the revenue sharing is made by a few common names – Samsung, JBL, and Xiaomi. This is due to inefficiency in China, where there is a strong ecosystem for small-budget products.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.