Samsung’s global TWS earbuds market saw strong QoQ growth in Q2 2021

The global market for TWS wearables (earbuds) saw strong QoQ growth in Q2 2021, as strong spring sales declined in the US and Asian former Chinese markets, leading to total unit sales and prices rising by only 1% and 9%, respectively.

Although the market has owned 27% growth compared to 2020’s COVID which affected Q2, rates have seen few improvements, however, there has been a significant change in market share.

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According to Counterpoint Research Global TWS Hearable Market Tracker, Q2 2021, Samsung grabbed most of its premium segment, while Xiaomi stood out for over $100. The Indian player boAt, also made some great gains on the back of domestic market recovery to reach eighth globally, it’s best showing ever.

Apple has lost a significant share in both retail prices and prices despite falling prices for AirPods, but the company is likely to be very concerned,” said senior analyst Liz Lee, who oversees TWS’s ear research at Counterpoint.

The third-generation AirPods expected next month could be a disaster. It’s been a long time since users have seen new releases, and if you get some attractive prices, it’s very likely that the AirPods 3 could push the full sale of Apple TWS accessories over 80m for a year.

In terms of revenue, most of the revenue sharing is made by a few common names – Samsung, JBL, and Xiaomi. This is due to inefficiency in China, where there is a strong ecosystem for small-budget products.