Samsung UK unveiled 1st multi-channel business brand campaign

On October 6, Samsung unveiled Samsung’s bold new product launch campaign for its Samsung for Business division, the first since 2017. ‘Work Wonders’ celebrates the multitude of ways that businesses of all shapes and sizes in the UK can achieve remarkable things with the power of technology at heart – highlighting that the business world is no longer gray and black, but full of vibrations.

Along with a series of OOH installations that began work on Monday 4th in Old Street around London, the outstanding performance of ‘Work Wonders’, an art concept developed by Ogilvy, features new partnerships with Independent TV which raises awareness for Samsung business technology, as well as solutions, support, and security.

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Operated by Starcom as a media center working on the project, the partnership is made up of a three-part video series highlighting three glittering UK businesses, focusing on the human element of business technology. The campaign item will air on Independent TV – the new arm of Independent TV – in its first product partnership on October 6.

The content includes award-winning journalist and Independent lifestyle editor Harriet Hall as she talks to these selected businesses about how using technology has helped them work smarter and faster.

The three most prominent businesses are Future Yards, a brand new live music venue and artist hub in Birkenhead, Dame, the world’s first beautiful weather icon, and Lucy & Sam, for colorful children’s clothing and toddlers.

In the coming days, Samsung will also launch online videos throughout YouTube, which will be supported by the product’s own advertisers, marketed featured businesses, and create paid media for Themes, on social media, and in print in ES Magazine.

The multi-stakeholder campaign will continue until December and will be supported by a series of top PR jobs and talent collaborations – led by Ketchum – culminating in an event held at Samsung’s KX store in late November.