Samsung wishes to take benefit of Huawei sanctions to grow its smartphone sales next year

Samsung has raised its target for next year’s global smartphone market share by 3 percentage points from this year. It continues to be the leading smartphone seller in the world. Though, the company does not want to rest on its crowns. It needs to increase his dominance at the top.

The global smartphone sales are projected to reach 1.52 billion units next year and the strategy is 21.9%. This market share target is 2.9 percent higher than the 19% market share projected this year. To this end, Samsung is said to be focused on realizing Huawei‘s sharp decline following US government sanctions.

Samsung wants to take over more of the global smartphone, especially by realizing the market share that Huawei is losing. For instance, Huawei was poised to overtake Samsung as the leading smartphone vendor. It has achieved huge growth in major markets. There are also rumors that Huawei smartphones may be officially sold in the United States.

Samsung has a global market share of 19% this year. The company expects to increase this by almost 3 percent to 21.9 percent next year. It aims to realize Huawei’s declining market share so that it can grow on its own.

Samsung estimates that global smartphone shipments will reach 1.523 billion units next year. It believes demand will increase as the world moves beyond the COVID19 pandemic and smartphone replacement cycles overlap. The other Chinese smartphone makers are expected to realize the market share that Huawei is losing outside of China.

Samsung is also planning to launch new products every month from January to May next year. The Galaxy S21 FE will first arrive in January, followed by the Galaxy S22 lineup in February. The Galaxy A33 and Galaxy A53 are expected to arrive in March, the A23 in April and the Galaxy A73 in May.

Samsung intends to produce 20 million units in its Core Galaxy A series next year. These will be its primary weapon in the fight to win more market share.