Samsung sets master plan to increase its smartphone market share by 2022

According to the latest South Korean report of The Elec, Samsung has recently shared its 2022 smartphone shipment plans with selected suppliers. As per Samsung’s 2022 plan, the company will improve its market share by two percentage points to take its global market share to 21.9% next year.

Samsung expects smartphone sales to grow significantly next year due to the “retaliatory spending” trend on smartphones, the report said. Samsung estimates that 1.5 billion smartphone shipments will arrive in 2022 – more than 7% of figures from 2021.

The shipment plans suggest that Samsung will launch the 2022 by launching the much-delayed Samsung Galaxy S21 fan edition in January. A month later, there will be a Galaxy S22 series. Next month, in March 2022, Samsung is looking to expand its midrange A-series lineup with the Galaxy A53 and Galaxy A33.

This will be followed by the Galaxy A23 in April and the Galaxy A73 in May. Apart from these, the company also launches its M Series handsets in emerging markets such as India and Russia.

As expected, Samsung’s midrange portfolio has the highest sales, with the Galaxy A20 and A30 series alone having over 267 million units. Furthermore, the Galaxy A50 and A70 series devices are expected to have 92 million units, while the Galaxy S22 series is expected to have 33 million units.

The report also noted that Samsung faces stiff competition from Chinese rivals such as Xiaomi, Oppo and Vivo. The company’s own data show that Chinese smartphone brands will have a 43.8% market share in 2019, with Huawei having a significant share.

To capture more market share than Huawei, Samsung has planned several aggressive marketing campaigns that will result in Chinese smartphone brands losing almost 2% market share by 2022 and reducing them to 45% in the smartphone market. Samsung also predicts that Apple’s market share will fall slightly – from 17.2% in 2021 to 16.7% in 2022.