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Samsung shipped 4 times more foldable devices in 2021 compared to last year
When Samsung Electronics unveiled the first prototype of the Flexible Display in 2011, users realized that they were looking at the future of the mobile industry. Now, a decade later, Samsung shipped 4 times more foldable devices in 2021 than in 2020, more than three times the market growth expected by analysts.
Consumer excitement for Samsung Foldable is an example of the success of the Galaxy Z series. In the first month of launch, the Galaxy Z Fold 3 and Z Flip 3 surpassed the total cumulative sales of Samsung foldable devices in 2020.
As foldable smartphone shipments are projected to increase tenfold by 2023, let’s take a look at the key moments, outstanding innovations and key partnerships that helped make foldable devices the next big thing.
Bringing Foldables to Consumers Around the World
After a decade of progress and three generations of innovation, the Galaxy Z Fold 3 and Z Flip 3 offer better durability and a better user experience for the foldable. They not only set a new standard in the industry but also refresh consumer interest in smartphones in general.
Innovations Behind the Technology
Samsung’s dedication to creating new foldable innovations has achieved another major milestone with the release of the Galaxy Z Fold 3 and Z Flip 3 in 2021 the first foldable to receive an IPX8 water resistance rating
But the features that set Samsung foldable apart are not hidden beneath the surface. With application continuity responsive UI that provides a seamless transition between folded and unfolded modes and features like multi-active windows and flex modes, Samsung foldables have created new ways for us to work, play and express. Methods are open.
Driving Consumer Demand for Foldable Devices
This unprecedented push in innovation has led to the growing demand for foldable devices, bringing more customers to the Galaxy family than ever before. Compared to the Galaxy Note 20, Samsung saw a 150 percent increase in users switching smartphone brands for the Galaxy Z Flip 3 and a 140 percent increase over the Galaxy S21.
A simple explanation for this huge growth is that both the Galaxy Z series devices offer different features that appeal to specific customer groups like no other smartphone in the past.
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Apple collaborated with OpenAI to power Apple Intelligence features. The ChatGPT maker continues to create obstacles for Google. In a recent move, OpenAI discussed a potential AI partnership with Samsung.
TheInformation (via Reuters) reported that OpenAI has recently discussed powering AI features on Samsung-made devices. It seems the ChatGPT-maker wishes an AI partnership with Samsung to expand its reach in multiple folds.
The company is considering developing a web browser to rival Google’s Chrome. OpenAI recently introduced its search engine called SearchGPT. It is available to limited users alongside internal testers and strategic partners.
Samsung x OpenAI
Samsung and Google’s close partnership doesn’t need any elaboration. The friendship isn’t limited to services, as both firms work across an ecosystem. However, it doesn’t stop Samsung from partnering with OpenAI in favor of better service.
As the AI phone market is growing rapidly, OpenAI may innovate further. Google doesn’t lag, but there’s still room for a potential alliance. Apple Intelligence-like features might be deployed on Galaxy phones after Samsung’s partnership.
OpenAI knows Samsung holds the command of the worldwide smartphone market. Expansion of its services will be quite broader than Apple if its partnership with Samsung pens down. For now, take this information as a grain of salt!
Apple x OpenAI
Apple leads the worldwide premium smartphone market. Google and Samsung introduced their AI phones in October 2023 and January 2024, respectively. It forced Apple to immediately enter the segment to normalize the innovation gap.
Google’s availing Gemini Nano AI model, but Apple joined hands with OpenAI. To create a difference, OpenAI powering some of the coolest AI features on recent iPhones. The move is to attract other vendors to adopt source AI from OpenAI.
Well, Apple still reportedly considering bringing Gemini AI on iPhones. The company believes that iPhone users should have different AI providers available. Hence, a multi-collaborative approach is also in the pipeline, at least from Apple’s end.
Samsung revealed its Project Infinity, which aims to make your Galaxy devices safer against cyber threats. Android is vulnerable due to its open-source nature, making regular security updates necessary for your Galaxy phone’s security.
Project Infinity of Samsung is a classified operation, working on safeguarding Galaxy devices and users around the clock for safer operations. Samsung Newsroom has recently published a blog post, revealing insights from specialist meetings.
Cyber Threat Intelligence
Samsung’s Cyber Threat Intelligence (CTI) taskforce is a reconnaissance unit within Project Infinity along with the Red (RED), Blue (BLUE), and Purple (PURPLE) Teams, which go beyond lab conditions to identify real-world dangers.
- RED and BLUE perform proactive attack and defense functions, seeking out vulnerabilities and taking measures against them.
- PURPLE is a special operations unit that acts as both a sword and shield for specific critical areas.
It’s worth noting that Samsung has deployed RED, BLUE, and PURPLE teams in various countries including Vietnam, Poland, Ukraine and Brazil. CTI is dedicated to identifying potential threats and stopping hackers from taking control of your device.
“Once we spot these kinds of threats, we collaborate with developers and operators to lock everything down for preventing attacks,” said Ranger, a CTI member.
Samsung Security Updates
Earlier this year, Samsung announced it to support flagship Galaxy devices for seven years. The new policy applies to all flagship Galaxy devices launched after the Galaxy S24 series. It’s the longest software support offered by any mobile brand.
These updates mean customers can safely use their phones for longer. As cyber threats become more common than you think, security updates are much more crucial to safeguard your Galaxy from any potential threat of vulnerability.
Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.
Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.
The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.
Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.
Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.
For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.