Samsung shipped 4 times more foldable devices in 2021 compared to last year

When Samsung Electronics unveiled the first prototype of the Flexible Display in 2011, users realized that they were looking at the future of the mobile industry. Now, a decade later, Samsung shipped 4 times more foldable devices in 2021 than in 2020, more than three times the market growth expected by analysts.

Consumer excitement for Samsung Foldable is an example of the success of the Galaxy Z series. In the first month of launch, the Galaxy Z Fold 3 and Z Flip 3 surpassed the total cumulative sales of Samsung foldable devices in 2020.

As foldable smartphone shipments are projected to increase tenfold by 2023, let’s take a look at the key moments, outstanding innovations and key partnerships that helped make foldable devices the next big thing.

Bringing Foldables to Consumers Around the World

After a decade of progress and three generations of innovation, the Galaxy Z Fold 3 and Z Flip 3 offer better durability and a better user experience for the foldable. They not only set a new standard in the industry but also refresh consumer interest in smartphones in general.

Innovations Behind the Technology

Samsung’s dedication to creating new foldable innovations has achieved another major milestone with the release of the Galaxy Z Fold 3 and Z Flip 3 in 2021 the first foldable to receive an IPX8 water resistance rating

But the features that set Samsung foldable apart are not hidden beneath the surface. With application continuity responsive UI that provides a seamless transition between folded and unfolded modes and features like multi-active windows and flex modes, Samsung foldables have created new ways for us to work, play and express. Methods are open.

Driving Consumer Demand for Foldable Devices

This unprecedented push in innovation has led to the growing demand for foldable devices, bringing more customers to the Galaxy family than ever before. Compared to the Galaxy Note 20, Samsung saw a 150 percent increase in users switching smartphone brands for the Galaxy Z Flip 3 and a 140 percent increase over the Galaxy S21.

A simple explanation for this huge growth is that both the Galaxy Z series devices offer different features that appeal to specific customer groups like no other smartphone in the past.