Samsung India came 2nd with 8.5 million smartphones for 19% share in Q4 2021

According to the latest report of analysis firm Canalys, the smartphone market in India will reach a record 162 million shipments in 2021, a growth of 12% over 2020. After the start of the year, due to the second wave of COVID-19, India recovered strongly in the second half.

After a strong comeback in Q3, smartphone sellers shipped 44.5 million devices in Q4, up 2% despite a challenging supply chain. Xiaomi was the leader, shipping 9.3 million units and maintaining its 21% market share.

Samsung came in second with a 19% share with 8.5 million units. RealMe jumped to third place in India for the first time, reaching 7.6 million shipments a year, up 49%. Vivo and Oppo were ranked fourth and fifth with 5.6 million and 4.9 million units, respectively.

Vendors such as Realme and Samsung have different chipset configurations to effectively manage supply. Realme’s record shipments were made possible by innovations in total planning and stock management, which led to a better supply of mass-market smartphones such as the Narzo 50A and C11.

And on Amazon and Flipkart, Infinix and Tecno have skillfully influenced brand campaigns. Infinix promotes sports among Indian youth to highlight its key features, while Tecno uses social media influencers.

Smartphones with 5G capability will drop further in price amid fierce seller competition, but shipments will be discontinued in H1 2022 before component shortages subside.

Overall, India looks to move upwards towards safer technologies in the future with smartphones in the digital ecosystem and smartphones more essential to the daily lives of Indian citizens.