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17.5 million foldables likely to be shipped in 2022, courtesy of Samsung!
Foldable mobiles have become the craze of today’s generation as they offer bigger screens along with occupying smaller space. Many OEMs have launched their foldable smartphones and they are giving competition to each other in the market with new features.
In recent years, as sales have increased year on year, the global foldable smartphone market has been actively promoted by Samsung, Huawei, and other manufacturers. The bigger screen, distinctive appearance and lower terminal price than ever are attracting consumers towards foldable smartphones.
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The research institute DSCC’s latest report has predicted that total global sales of folding mobile phones to reach 17.5 million in 2022, will exceed the 10 million mark for the first time.
According to the report, Samsung captured 90% of the global foldable mobile phone market last year, with the Galaxy Z Fold 3 and Galaxy Z Flip 3 as the main models. Samsung is likely to launch a new folding phone this year, and manufacturers like Huawei and Google have launched new models.
The overall market size is expected to grow further with plans for foldable phones. The legal person believes that the market penetration rate of folding mobile phones will continue to expand this year. While total shipments are still far from the average smartphone, the annual growth rate is staggering.
Obviously, the growing foldable smartphone market will open up business opportunities in the coming three to five years, which are dozens of times more than they are now.
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Samsung launches Music Frame WICKED Edition in the UK
Samsung launched Music Frame WICKED Edition in the UK. The company has also announced its partnership with Universal Pictures. The Limited Edition Music Frame is available in the UK through the official online store and select retail locations.
Music Frame is Samsung’s customizable Wi-Fi and Bluetooth-enabled speaker designed to blend seamlessly into any environment. The special edition Music Frame brings three WICKED photo cards, including an exclusive image, and a unique WICKED bezel.
Buyers can also customize their Music Frame with different photo cards, as well as play music from their mobile device or link to a smart TV with Q-Symphony.
The WICKED Music Frame campaign will be supported across Samsung’s full ecosystem across Digital, Social, CRM, and Samsung’s experience stores.
The campaign showcases the power of Samsung’s unique technology – a combination of art and technology to offer consumers a personalized and immersive audio experience.
The Movie IP partnership will also be extended into retail partners featuring 8k and 4k trailer content, as well as Soundbar experiences with tracks from the soundtrack.
WICKED is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse and Oscar nominee Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman misunderstood because of her unusual green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition who has yet to discover her true heart. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
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Samsung Galaxy Z Flip FE and Z Flip 7 could pack Exynos 2400e and Exynos 2500
Samsung could pack the Galaxy Z Flip FE and Z Flip 7 with Exynos processors. The company could launch its first affordable foldable phone next year. The device could get a different camera and processor from the Galaxy Z Flip 7.
Leaker Jukanlosreve revealed that Samsung could use the Exynos 2400e in the Galaxy Z Flip FE and Exynos 2500 in the Galaxy Z Flip 7. The former Exynos variant powers the Galaxy S24 FE, while the Exynos 2500 is an upcoming product.
Samsung previously intended to use Exynos 2500 in the Galaxy S25 series. However, the chip has a major performance difference from its Snapdragon counterpart. This led the company to solely rely on the Snapdragon 8 Elite for the S25 series.
Exynos 2500 is being manufactured using Samsung Foundry’s 3nm process node. The yield rate is quite low (around 20%), which is far from the production threshold. However, Samsung chose the path to produce the chip at such a low yield rate.
Exynos 2400 has proven to be a decent chip with no frustrating flaws. The Exynos 2400e could be used in the Z Flip FE. The “e” model could be made using IPoP (Integrated Package on Package) tech, which is cheaper than the standard method.
Recently, a Korean media outlet reported that Samsung Foundry has started mass production of a 3nm Exynos 2500 chip. It was initially intended to be used in the S25 and S25 Plus, but issues pushed it towards the second-half debut in the Z Flip 7.
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Samsung brings huge energy-saving opportunity to New York
New York became the first US state to bring retail consumer rebates for appliances under the Inflation Reduction Act. Applauding the move, Samsung launched a huge energy-saving opportunity for the residents of New York.
Samsung started offering up-front discounts to consumers statewide through New York’s IRA HEAR program. Consumers can now access IRA’s Home Electrification and Appliance Rebate (HEAR) program.
IRA HEAR rebate program advantages
- Save up to $840 on Samsung’s innovative ENERGY STAR products, including laundry appliances like heat pump dryers and all-in-one combo washers + heat pump dryers.
Visit Samsung’s home appliance page to learn more about the options available.
Samsung said this is just the beginning of its rebates journey in New York. The company looks forward to working with partners to expand these retail rebates to more products and in more states across the United States.
Pay attention, the IRA provides rebates and tax credits to households across America. New York is leading the way in providing direct retail point-of-sale appliance rebates, supporting an affordable clean energy transition.
Inflation Reduction Act
Signed in August 2022, the Inflation Reduction Act is the single largest investment in climate and energy in American history.
It provides home appliance rebates for discounts on electric energy-efficient appliances like Induction cooktops, ranges, and heat pump laundry appliances.