Samsung adopting Exynos chips for mid-range low-cost smartphones

As we know, Samsung has used the Exynos 850 chip (AP) for the Galaxy A13 LTE smartphone for the North American market. The Galaxy A13 comes in two versions – LTE as well as 5G which is powered by MediaTek ‘ Dimensity 700’ 5G version.

According to a market report of research firm Omdia, Samsung shipped 51.8 million units of the Galaxy A12 in 2021, making it the best-selling smartphone model in the world. The Galaxy A13 is the successor to the Galaxy A12.

The Galaxy A12 went down in history as the first smartphone model to surpass 50 million units in sales. Mediatek’s Helio P35 chip was used for Galaxy A12. This means that the Galaxy A12 has played a big role in the growth of media tech.

Going forward, this year Samsung is expected to produce the Galaxy A13 big hit. The company has released last month the Galaxy A53 and Galaxy A33 based on the Exynos 1280. It is a game-specific AP built on a 5-nanometer process. And the Exynos 1280 was loaded into the Galaxy M33, which was released in April, targeting India and Southeast Asia.

Samsung is increasing the ratio of Galaxy A and Galaxy M series in its smartphone business. The Galaxy F series will also be launched in 2020. The company is shifting its focus from developing countries to emerging markets. It is rapidly adopting Exynos chips for mid-range low-cost smartphones.