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Samsung achieved the highest smartphone market share in five years
It is very surprising to see that global smartphone market shares are declining while Samsung is touching new heights in such opposite conditions, where the global share has fallen down to near about 10.9 percent YoY, and 14.1 percent Q-o-Q respectively.
Samsung has topped the smartphone market all over the world with a 24% of healthy share in Q1 2022. This is Samsungs highest and stacking performance over the past five years.
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Apple has come in second place with 18% of the share. OnePlus, Xiaomi, Oppo, and Vivo are included in the specific top five list. Though the Smartphone sales volume has seen a sharp decline of 314 million units just in the first quarter of Q1 2022. Samsung’s performance is truly commendable and outstanding.
The other unfavorable economic conditions and geopolitical issues have weakened consumer demand. Samsung is the highest performing vendor in the market share since 2017. This might be all due to the strong and rising demand for the new flagship Samsung Galaxy S22 series. Currently, Samsung’s A-series smartphones have also ramped up its profits in multiple markets.
On the other hand, its satisfactory quarter for Apple smartphones, which have shipped 57 million iPhones worldwide, has up to 1% of year-on-year increment with an overall 18 percent market share. This might be due to iPhone 13 smartphone sales, specifically iPhone SE 2022.
Xiaomi has shipped 39 million smartphones and has captured 12 percent of the market share in Q1 2022. Though Xiaomi has suffered geopolitical uncertainties in Europe. The Chinese and Indian market has created a mixed bag of profits for the company.
Vivo was at 8% in global smartphone market share, While Oppo and Vivo have lost their ground due to 5G competition with Honor and other competitors in Latin America but have intensified sales on the home ground.
All the other companies have settled down with a total of 313.5 million smartphone shipments. The most common thing that we have analyzed while looking at the report is that each and every company has seen a sharp YoY decline of a minimum of 2% to 31% segment-wise.
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Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source