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Samsung achieved highest 1Q22 sales record, yet questions remain for future growth
In the first quarter of 2022, Samsung hit an all-time record sales of 78 trillion won, but its future is surrounded by suspense as supply chain disruptions troubled by the Ukraine war, China’s COVID-19 lockdown, and global demand.
To secure its future growth, Samsung needs to take a strong decision in areas other than memory semiconductors but has not presented an aggressive investment plan.
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Ans the operating profit was also expanded by $300 billion due to the strengthening of the US dollar. The memory chip prices did not decline as rapidly as expected, and demand for server memory remained strong. Though it was a major issue over the Game Optimizing Service (GOS) app, the Galaxy S22 helped in strong smartphone sales.
Questions raised about growth prospects of Samsung!
Still, questions are raised about the company’s future growth drivers. The biggest concern is its foundry business. Recently, the prospect of some customers leaving Samsung due to foundry yield issues has raised concerns in the market.
A rumor has been going around that Qualcomm of the United States selected Taiwan’s TSMC as its partner for the production of 3-nm application processors (APs), changing its plan to work with Samsung.
Samsung’s vice president of the foundry division, Kang Moon-soo, sought to moderate situations about the company’s foundry business by disclosing its strong order flow.
“Our order balance for the next five years will be approximately eight times larger than our sales in 2021,” he said. “We are actively promoting our foundry business with a focus on advanced processes, so our order volume will continue to grow.”
However, it remains to be seen whether Kang’s remarks can assuage market concerns. There are still statements that the market share gap between Taiwan’s TSMC, the No. 1 global foundry, and Samsung will widen further this year.
On the other hand, Samsung’s market share is expected to decline 2 percentage points from 18 percent to 16 percent during the same period. TSMC submitted plans to invest up to US$44 billion in establishments this year, while Samsung’s annual investment in the foundry sector is about 20 trillion won.
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Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source