Samsung’s smartphone shipment to decrease by 10%, presently focuses on cost reduction!

Samsung Electronics is in the news that it has lowered its smartphone shipment by ten percent. Treated as companies counteraction to respond to the global market contraction.

Business Korea has reportedly revealed that Samsung is expected to implement the strategy of cost reduction to overcome the falling market of Samsung smartphones. As Samsung has set its smartphone target to 333 million units in 2022.

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Suspiciously the Samsung smartphone market has fallen below 300 million units comparing the four consecutive years and comparing with the current year’s Samsung shipment targets.

MediaTek and Qualcomm have also significantly reduced their orders for the application processor for the second half of the year 2022, therefore Samsung does not have any choice except drastically lower the smartphone price.

Roh Tae-moon is currently working on a new strategy to enhance profitability in response to the present and ongoing crisis in the smartphone industry. The company has already increased its operating profits to 11.47 trillion won and has increased its operating profit margin by 23.7%.

Samsung should put an effort into manufacturing cost-saving. This particular thing can lead him to reduce the smartphone cost to get rid of end-of-the-year marketing competition. Samsung’s last mid-priced smartphone Galaxy A23 released in March 2022 featured a Chinese BOE-made LCD display. By this, we can see the heat is on, and you are soon going to see that Samsung will source some low-priced camera modules for its upcoming smartphones.