New BMW sedans will pack Samsung OLED displays

Samsung Electronics’ subsidiary, Samsung Display has recently reached an agreement with world famous automobile vendor BMW to supply millions of OLED displays for automobiles to the brand.

In early next year, BMW will begin the mass production of its new high-end sedan that will be equipped with Samsung Display OLED panels. The Korean tech giant is likely to ship OLED panels for 4 million BMW cars in the next 6-7 years.

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Undoubtedly, Samsung Display hopes to narrow the gap with LG Display by partnering with major customers such as BMW. In addition, the company also plans to win over other European automakers such as Audi.

Last year, Samsung Electronics supplied OLED panels for the Hyundai IONIQ 5. Meanwhile, Samsung Electronics is supplying electric vehicle components such as batteries and chipsets to various automakers.