Samsung DX Division shifts to emergency mode to cut dud expenses

Samsung Electronics’ Device Experience (DX) Division has reportedly shifted to emergency mode. As reported, the company is going to reduce the number of global business trips and global marketing events and cut various expenses in half.

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The Samsung DX Division includes TV, smartphone and home appliance businesses, which are now shifted to emergency mode. The report also suggests that the division has begun a cost-cutting campaign and decided to reduce operating expenses and related business trips such as CES 2023.

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BusinessKorea reported that the South Korean tech giant declared a transition to an emergency management system through a notice posted on its intranet on December 7th. The division will now join global events and exhibitions through video call and not use data from market research agencies.

Samsung sees the current economic situation as an unprecedented crisis. “We are suffering a slump in sales of TVs and home appliances,” a company official said. “We can hardly expect a quick recovery in sales now.”