As it wishes, Samsung will become unbeatable!

Samsung is one of the biggest conglomerates on the planet. Mobile phones and home appliances are some of the key areas where Samsung is involved and leading the worldwide market. In the recent past, the company has been facing fierce competition from Apple and China, but, some recent decisions suggest, Samsung will become unbeatable!

Apple and Samsung are the biggest players in the worldwide smartphone market, and both keep the crown of leaders in their own fields. Apple made its own world where no competitor can enter, while, there’s a huge crowd when it comes to the Android market.

Up from Apple, Samsung leads a fiercely competitive Android smartphone market, where it has a big number of rivals including Google itself. The company is still leading the global market, but, the shipments and business is getting down due to some mistakes it did over the recent years.

Since Lee took charge as legal Samsung Boss, we are seeing big, bold, and striking decisions coming. The first move that impressed us is the Snapdragon processor exclusivity for Galaxy flagships, while, the most recent one mangled our mind!

Processor matters the most

Flagship Galaxies maintained a multi-processor strategy due to which Samsung shipped smartphones with Snapdragon chipset in just a handful of markets including the United States and China. And the remaining parts of the world including Europe received the same devices with Samsung’s own made Exynos processors.

Most of the time, Samsung consumers complained that the Snapdragon variant performs significantly well compared to the Exynos one. In the meantime, Samsung rivals such as Xiaomi and OnePlus gradually entered new markets, leaving China exclusivity and started shipping low-cost devices with powerful specs.

Chinese vendors have not yet managed to rival Samsung in markets such as the US and Europe, but greatly ate the share. They started to become Samsung alternatives due to processor issues along with pricey Galaxy flagships with their so-called flagship killers.

Seeing a bad impact, the South Korean tech giant extended the Snapdragon variant’s markets, which recorded better results. With the Galaxy S22 series, Samsung used 75% Snapdragon 8 Gen 1 chips and shipped in new markets including India, while the remaining 25% models were shipped with Exynos 2200.

However, the Galaxy S23 series is going to be solely shipped with Qualcomm chipsets as Samsung signed a multi-year partnership with the biggest chip designer. Due to yield issues in Samsung Foundry, the 8 Gen 2 chipsets are being fabricated by Taiwanese TSMC.

If recent reports are current, Samsung has decided to make Exynos a brand dedicated to automotive electronics and wearables. Moreover, the Mobile Experience Division formed a team in order to design a tailor-made chipset for Galaxy devices, which could debut in 2025.

Price reduction hurts

Keeping Android rivals aside, Samsung has recently decided to think like Apple to beat Apple. The world criticizes Apple for settings new records for overpriced iPhones, but, the Korean phone maker is likely to be doing the same from now on to make the future better and become unbeatable.

Due to the entry of Chinese phone makers, Samsung somewhat compromised with the hardware elements of its flagship phones for price reduction. This made the Ultra variant real flagship, while the other models became comparable to premium models of the Galaxy A series.

During its 3-day global meeting to discuss business strategies for 2023, Samsung reportedly determined to avoid cost reduction and maximize Galaxy user experiences. As Apple focuses only on the premium smartphone market, the Galaxy maker would now target this section along with regaining the trust of consumers.

Samsung’s now on the right path?

Killing the Galaxy Note series, Samsung brought the Galaxy Z Fold and Flip lines into its mainstream. So far, the company debuted a number of foldable devices with pretty great specs and designs but failed to attract consumers of premium smartphones.

To lessen the heat of China-based phone makers, Samsung hardly focused on the Galaxy A and Galaxy M series smartphones in markets like India and Europe. Due to continuous cost reduction, the company gradually lessened its trust in consumers, in various parts of the planet.

When it comes to privacy and data safety, Samsung never compromises, but Chinese phone makers might?! Key markets such as the US, European region and India where Samsung is apparently losing its dominance are the areas to work and retain the identity of being unbeatable.

Things are getting better and better, and we hope, there will be bold decisions in the back end so Samsung products, specifically mobile phones would become invincible Android machines. We hope Samsung will keep evolving and become an ultimately unbeatable smartphone vendor on the planet.