Samsung might kill Galaxy S24 Plus, vanilla and Ultra will live on!

Samsung Galaxy S23, S23 Plus and S23 Ultra smartphones launching on February 1st, 2023. And in case you love the Plus models, don’t forget to snag the Galaxy S23 Plus as it might be the last Plus model. Samsung is reportedly killing the Galaxy S24 Plus to focus on Ultra, while vanilla will live on.

According to TheElec report, Samsung is expected to introduce the Galaxy S24 series next year, which could consist of two models; S24 and S24 Ultra, whereas the S24 Plus might be fired from the lineup. The company is considering to re-structure its smartphone lineup and ditching “un/less-beneficial” ones.

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By killing the S24 Plus, the company wants to polarize consumers’ attention on the Galaxy S24 Ultra, which will help it gain profit and lessen premium smartphone market gap from Apple. Notably, the Galaxy A2x mid-range smartphone may also be removed from production due to less impact.

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The report states that the Galaxy S24 series Development Project ‘DM’ has DM1 and DM3 development assignments, but, there’s no DM2, which suggests a termination plan for the Plus. Initially, the project was planned as it is, but the DM2 was reportedly removed during the recent discussion.

Since the Galaxy S24 launch is exactly a year away, Samsung might reconsider its strategy for the next S lineup. The company may seriously review the plan to release the Galaxy S24 series consisting of two models except excluding the traditional Plus model.

Inspired by iPhone 14 Plus?

In 2022, Apple’s iPhone 14 series devices had the strongest demand among IT products. However, it has been noticed that the sales of the iPhone 14 Plus were sluggish. Hence, it looks like Samsung may have taken inspiration from Apple to ditch the Plus model from its next flagship lineup.

In the background, Samsung reviewing the plan to organize the Galaxy S24 Series into two types. It is predicted that there is recent global smartphone market stagnation, polarization of the flagship phone market, and upward leveling of smartphones.