Samsung knocks all smartphone rivals off their perch, Apple too!

Q4 was not so good for Samsung but it has defeated all of its rivals in full-year 2022 smartphone market worldwide. Canalys analysis reveals that Samsung remained the world’s biggest smartphone vendor in 2022, however, Apple led the fourth quarter.

Talking about the 2022 global market analysis, Samsung seized a 22% share worldwide with a 2% increase year-over-year. Apple remained the second biggest phone vendor with a 19% market share, securing a 2% growth over the last year.

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Apart from Samsung and Apple, Chinese phone makers including Xiaomi, Oppo (including OnePlus) and Vivo saw notable drops in their market share. Quick Figures 2021 vs 2022: Xiaomi – 14% to 13%, Oppo – 11% to 9% and Vivo – 10% to 9%, whereas participation of others remains 28%.

“2022 was a bad year, especially for Chinese phone makers.”

Coming to the last quarter of 2022 where the Cupertino tech giant reclaimed the top spot and recorded its highest quarterly market share ever at 25%. Apple secured this growth even after facing shrinking demand and manufacturing issues in Zhengzhou.

Samsung recorded a 20% market share in the fourth quarter, a big 5% gap from Apple, but a 1% jump YoY. No doubt, the new iPhone 14 series models helped the US tech giant to increase shipments, whereas Dynamic Island became another reason for the Pro models’ popularity.

• Q4 2022 for Chinese vendors:
  1. Xiaomi – 11%
  2. Oppo – 10%
  3. Vivo – 8%

“Smartphone vendors have struggled in a difficult macroeconomic environment throughout 2022. Q4 marks the worst annual and Q4 performance in a decade,” said Canalys Research Analyst.

2023 Forcast

Canalys forecasts flat to marginal growth for the smartphone market in 2023, with conditions expected to remain tough. Some regions could grow in 2H23, with Southeast Asia in particular expected to see some economic recovery and a resurgence of tourism in China helping to drive business activities.

Are you ready for the Moon ride?

On February 1st, Samsung’s going to unpack the Galaxy S23 series smartphones. These devices focus on improving photography in low light and nighttime conditions with notable hardware and software upgrades. Early reservation opens a lot of benefits for consumers, have you reserved? If not, don’t delay anymore: