Samsung tops India after 20 quarters: How was the smartphone market stay in Q4 2022

Xiaomi, which became a big headache for Samsung, finally lost its top position in Q4 2022 in India, reports Canalys. Samsung took about 20 quarters (~5 years) to retain its dominance in the Indian smartphone market because of the rapid growth of Chinese vendors.

According to the analysis, Samsung climbed to the number one spot in Q4 2022 for the first time since Q3 2017 in India. The company shipped 6.7 million units for a market share of 21%. Xiaomi, which was in second place slipped to third, giving the runner-up spot to Vivo.

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In Q4 2022, Xiaomi lost its leadership position and fell to third place with shipments of 5.5 million units and a market share of 17%. The runner-up Vivo sold 6.4 million smartphones (20% share) with a large share of shipments through offline channels.

• 4th Oppo – 5.4 million shipment
• 5th Realme – 2.7 million shipment

The Indian smartphone market suffered its first-ever drop in shipments in the fourth-quarter holiday period, falling by 27% to 32.4 million. Moreover, the report shows that overall shipments fell to 151.6 million units in 2022, declining by 6% compared with 2021.

With strength in the retail channel to drive volume, Samsung continues to target consumers across routes to the market, said Sanyam Chaurasia, Analyst at Canalys.

Global market:

Q4 was not so good for Samsung but it has defeated all of its rivals in full-year 2022 smartphone market worldwide. Canalys analysis reveals that Samsung remained the world’s biggest smartphone vendor in 2022, however, Apple led the fourth quarter.

Talking about the 2022 global market analysis, Samsung seized a 22% share worldwide with a 2% increase year-over-year. Apple remained the second biggest phone vendor with a 19% market share, securing a 2% growth over the last year. More here: