Breaking: Samsung plans to use custom chipset in each Galaxy model

Seeing bad performance and negative growth of Exynos, Samsung ditched its self-developed chipset from Galaxy S flagship lineup this year. The Galaxy S23 series solely uses “Snapdragon 8 Gen 2 for Galaxy” processor, while Samsung is also working on a custom chip development.

According to the latest report, Samsung is reportedly planning to use a custom/optimized chipset in each Galaxy model in the future. In a conference call, Samsung Elec’s MD said, “this year, the company will proceed with recruitment to develop APs for the most suitable price and performance among major solutions.”

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In addition, the company executive disclosed that considering market demand, release time and regional leads, Samsung Mobile is planning to adopt optimized APs (custom chipset) for each Galaxy model. It suggests there might be two flagship Galaxy chipsets every year as soon as Samsung achieves a level.

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Back in December 2022, the South Korean tech giant’s MX Division established an AP solution development team. The main aim of this team is to find the possibilities of improvements in the chipset department, which will deliver fruitful results with Galaxy devices.

The recent report also indicates that the company is planning to promote the Galaxy-exclusive chip development through cooperation with partners. With this move, Samsung would further cement the competitiveness of Galaxy products and strengthen differentiated customer experiences.

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