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Samsung introduces new Gaming Hub campaign to bring more innovation to gamers

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Samsung Gaming Hub campaign

Samsung introduces a new campaign for its Gaming Hub to bring more innovation to gaming enthusiasts. This is an interactive platform for Samsung Smart TVs that allows gamers to play the main releases of the cloud gaming market directly.

What’s more interesting is that a player doesn’t even need to connect to a console. They just have to access the platform in the TV menu, sign in to one of the available game streaming apps, and subscribe to one of the options in the catalog, such as the Xbox Game Pass, available exclusively on Samsung’s Smart TVs.

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Thiago Cesar, marketing director at Samsung Brazil’s Consumer Electronics Division, says

Game streaming technology allows users to play online without downloading and pre-emtheird storage, all straight from the cloud. In addition, we partnered with industry giants like Xbox and Nvidia to bring the best titles on the market, including classics and big releases.”

Samsung Gaming Hub campaign

Here are some of the main questions that consumers usually ask about the Gaming Hub as well as the answers to these questions so you can learn more about this innovative service.

What advantages does Samsung Gaming Hub offer compared to video game devices?

One of the main advantages is the practicality of having access to games only with Smart TV, without the need to buy a video game or individual games. Recent titles, such as Microsoft Flight Simulator, and hits like Sea of Thieves, can be enjoyed simply and quickly, bringing leisure and fun to the whole family.

What do I need to use Samsung Gaming Hub?

With only a Samsung 2022 Smart TV, compatible bluetooth game control and internet access, users can already enjoy the Gaming Hub. When accessing the service by remote control, just connect the gamer control and choose which of the streaming apps you want to subscribe to to enjoy more than a thousand games of genres, styles and different times. From the latest on the market to old games that are pure nostalgia, the platform offers fast and practical entertainment for every kind of gamer.

What types of games do I find on the platform?

After choosing which service to subscribe to, the user already has hundreds of games available to enjoy, with options for the whole family. If you choose the Xbox, for example, the most veteran may face the Covenant threat in the acclaimed Halo Infinite game, or even speed up in cars tuned to Mexico’s paradisiacal locations in Forza Horizon 5, all with state-of-the-art visuals. And of course the kids don’t sit out, with options like Minecraft Dungeons, a combat game that allows you to build different scenarios.

Which control should I buy to play?

For the convenience of the user himself, the Samsung Gaming Hub is compatible with several options of Bluetooth controls. Both traditional, and xbox-own, and other brands can be used on Samsung’s platform. To answer this doubt, the official website shows all the options of templates. Another alternative is to use a USB connection control that is also compatible.

I’m interested and I don’t know much about this universe, how can I start?

With a simple and intuitive interface, Samsung Gaming Hub is perfect for casual and experienced gamers. Even if the person doesn’t know much about the titles available, partner services have a curation full of recommendations based on their gameplay, plus the option to create a list of interests so you don’t miss that game you want to try later. The platform also offers tutorials and can have content customized according to your personal taste.

Parents can also be more relaxed about the content that young children consume thanks to the option to set the age limit on titles. Simply select your child’s age from the pop-up menu so that only the games available for their age rating are clickable. Otherwise, the platform will require an access password.

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Samsung Gaming Hub adds the biggest Xbox Game Pass titles

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Samsung Gaming Hub Rivals Arena The Six

Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.

Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.

The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.

Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.

Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.

For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.

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Surprising: Samsung to launch Galaxy ixi-O AI Phone next year

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Samsung ixi-o AI Phone

Samsung could launch the Galaxy ixi-O AI Phone next year. The company has collaborated with LG Uplus to develop a custom smartphone. The device is said to feature Galaxy AI and LG Uplus’s AI call assistant ixi-O.

Sources citing KEDGlobal revealed that Samsung and LG Uplus working together to develop the Galaxy ixi-O AI Phone. It’s a big development in the smartphone industry, while the handset is highly likely to be Korea-limited.

Samsung fans are well aware of the Galaxy AI feature suite. ixi-O is an AI-powered digital assistant developed by Korean carrier LG Uplus. The company plans to enter the smartphone market, featuring its own-developed AI assistant.

The report indicates that Samsung and LG Uplus’ ixi-O AI Phone will launch as early as next year. The development project focuses on crafting a “real AI phone” that goes beyond simply integrating AI assistant services into a smartphone.

ixi-O comes with useful features such as AI call answering, detecting voice phishing in real-time, recording and summarizing phone calls and converting voice conversation into text – all within an on-device environment.

Samsung ixi-o AI Phone

Image: ixi-O AI | LG Uplus Newsroom

Based on specifications, the Galaxy ixi-O AI Phone will be based on a Galaxy phone available globally. The design will match with a global Galaxy smartphone, but the software may be tweaked as per the carrier’s requirements.

A custom Galaxy phone isn’t shocking or impossible in South Korea. Samsung releases Quantum, Buddy, and Jump-branded phones in the market. The company collaborates with Korean carriers to bring these devices to mainland Korea.

The carrier introduced an on-device AI-powered ixi-O assistant earlier this month. LG Uplus will initially target its consumer base for the new AI Phone. However, the AI Assistant may be expanded to a broader audience across Korea.

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Will Galaxy S25 Ultra will use Samsung’s Gauss2 GenAI Model?

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Samsung Galaxy S25 Gauss2 AI

Samsung could use Gauss2-based Galaxy AI on the Galaxy S25 Ultra. The company’s next-gen Generative AI model is 1.5 to 3x faster than the first-gen Gauss model. The DX division is already using Gauss2 to ramp up internal productivity.

Gauss2 offers improved performance and efficiency in simultaneously handling various data types. In the previous article, we’ve demonstrated its three distinct models that cater to different purposes: Compact, Balanced, and Supreme.

Samsung says the second-gen Gauss model offers equal or superior performance in response generation than leading open-source generative AI models. That said, the Galaxy AI will become faster and smarter with the inclusion of Gauss2.

Thanks to faster processing speed, Gauss2 enables quicker AI response generation. This way, the Galaxy user won’t have to wait much time. The company stated that it will continue to expand the reach of its AI-based services across all product lines.

That said, the Galaxy S25 Ultra is likely to boast Gauss2-based Galaxy AI. This upgrade will result in even faster processing of tasks and execution. Features like composition, image generation, and translation would benefit from Gauss2.

Earlier, we broke the news that Samsung is crafting an advanced AI technology. The Gauss2 press release indicates that the future Galaxy AI iteration could be integrated with knowledge graph technology to offer relevant results.

The Galaxy S24 series also uses Google’s Gemini Nano AI model. The fruitful collaboration offers futuristic capabilities on Galaxy devices. Samsung is rumored to use an enhanced version of Gemini Nano across the Galaxy S25 lineup.

Meanwhile, Samsung’s development may have indulged Gauss2 capabilities on the Galaxy S25 series. Integrated with new processors and optimized software, the company’s AI model would offer faster, reliable, and smarter results.

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