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Samsung gaining fruitful growth in key market, Xiaomi surrendered?
Xiaomi dominated the world’s second-largest smartphone market – India – for the past five years. However, consumers in India no longer prefer Xiaomi’s good-looking cheap smartphones, as Samsung is now focussing on advancing its Galaxy A series.
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According to data compiled by Counterpoint Research via (Reuters), Xiaomi’s smartphone market radically plunged in India. In 2022, the Chinese phone maker kept the crown in the first three quarters, which transferred to Samsung at last, ending a five-year streak of dominance.
Samsung’s focus on mid-range portfolio and anti-China sentiments
Counterpoint data consists of market share records of the Indian smartphone industry since the end of 2017. As you can see in the chart below, Xiaomi was the market leader in almost every quarter, as Samsung started to lose its grip from Q2 2018 through Q1 2020.
During this time period, the South Korean tech giant didn’t think about Xiaomi’s expansion in the country, which gave an easy lead to rivals. At the same time, Samsung didn’t bring affordable phones with rock-solid specs to warm up the competition.
Seeing the downturn, Samsung restarted to focus on its Galaxy A lineup to gain the market share that it handed over to Xiaomi. This bold move helped the Korean vendor to spread its reach among consumers with affordable phones, better specs, longer software support, and secure/reliable phones.
During the same period, anti-China sentiments started to spread in the Indian smartphone market due to a severe military clash in late 2020. Due to consumers boycott of Chinese products, Xiaomi saw a market decline, which ended up surrendering dominance to Samsung in the last quarter.
In 2023, Samsung will continue to grow in the Indian smartphone, which the research chart heavily indicates. At the same time, the market decline of Xiaomi is expected to be continued further, giving an easy win to Samsung and hopes to Apple.
Apple collaborated with OpenAI to power Apple Intelligence features. The ChatGPT maker continues to create obstacles for Google. In a recent move, OpenAI discussed a potential AI partnership with Samsung.
TheInformation (via Reuters) reported that OpenAI has recently discussed powering AI features on Samsung-made devices. It seems the ChatGPT-maker wishes an AI partnership with Samsung to expand its reach in multiple folds.
The company is considering developing a web browser to rival Google’s Chrome. OpenAI recently introduced its search engine called SearchGPT. It is available to limited users alongside internal testers and strategic partners.
Samsung x OpenAI
Samsung and Google’s close partnership doesn’t need any elaboration. The friendship isn’t limited to services, as both firms work across an ecosystem. However, it doesn’t stop Samsung from partnering with OpenAI in favor of better service.
As the AI phone market is growing rapidly, OpenAI may innovate further. Google doesn’t lag, but there’s still room for a potential alliance. Apple Intelligence-like features might be deployed on Galaxy phones after Samsung’s partnership.
OpenAI knows Samsung holds the command of the worldwide smartphone market. Expansion of its services will be quite broader than Apple if its partnership with Samsung pens down. For now, take this information as a grain of salt!
Apple x OpenAI
Apple leads the worldwide premium smartphone market. Google and Samsung introduced their AI phones in October 2023 and January 2024, respectively. It forced Apple to immediately enter the segment to normalize the innovation gap.
Google’s availing Gemini Nano AI model, but Apple joined hands with OpenAI. To create a difference, OpenAI powering some of the coolest AI features on recent iPhones. The move is to attract other vendors to adopt source AI from OpenAI.
Well, Apple still reportedly considering bringing Gemini AI on iPhones. The company believes that iPhone users should have different AI providers available. Hence, a multi-collaborative approach is also in the pipeline, at least from Apple’s end.
Samsung revealed its Project Infinity, which aims to make your Galaxy devices safer against cyber threats. Android is vulnerable due to its open-source nature, making regular security updates necessary for your Galaxy phone’s security.
Project Infinity of Samsung is a classified operation, working on safeguarding Galaxy devices and users around the clock for safer operations. Samsung Newsroom has recently published a blog post, revealing insights from specialist meetings.
Cyber Threat Intelligence
Samsung’s Cyber Threat Intelligence (CTI) taskforce is a reconnaissance unit within Project Infinity along with the Red (RED), Blue (BLUE), and Purple (PURPLE) Teams, which go beyond lab conditions to identify real-world dangers.
- RED and BLUE perform proactive attack and defense functions, seeking out vulnerabilities and taking measures against them.
- PURPLE is a special operations unit that acts as both a sword and shield for specific critical areas.
It’s worth noting that Samsung has deployed RED, BLUE, and PURPLE teams in various countries including Vietnam, Poland, Ukraine and Brazil. CTI is dedicated to identifying potential threats and stopping hackers from taking control of your device.
“Once we spot these kinds of threats, we collaborate with developers and operators to lock everything down for preventing attacks,” said Ranger, a CTI member.
Samsung Security Updates
Earlier this year, Samsung announced it to support flagship Galaxy devices for seven years. The new policy applies to all flagship Galaxy devices launched after the Galaxy S24 series. It’s the longest software support offered by any mobile brand.
These updates mean customers can safely use their phones for longer. As cyber threats become more common than you think, security updates are much more crucial to safeguard your Galaxy from any potential threat of vulnerability.
Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.
Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.
The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.
Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.
Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.
For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.