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Report shows Android ceding ground to iOS in the global OS market
Counterpoint Research recently published a new report on the Global smartphone OS (Android, iOS) market share in Q4, 2022. The analysis shows that Samsung-led Android’s reach is declining in the market, helping Apple’s iOS to grow and Huawei’s HarmonyOS to emerge on the chart.
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In Q4, 2022, the global smartphone market declined by 14 percent YoY, and iOS emerged as a new player seizing the downfall to just 12 percent YoY, compared to Android’s 16 percent. Do note that Apple was the biggest smartphone seller in the fourth quarter of last year, beating the overall leader Samsung.
Global OS Market Android iOS Highlights
- Q4 OS Market Share –
- Android – 76 percent
- iOS – 22 percent
- HarmonyOS – 2 percent
- The iOS’ market share reached a record high in Q4 2022
- Apple received a boost from the launch of the iPhone 14 series
- Decline in global smartphone sale shifting market share between iOS and Android
- Global OS market was constantly changing in 2022, with iOS gaining & Android ceding ground
Android
As per the recent report from Counterpoint Research, Android has surrendered its ground to Apple’s iOS in the fourth quarter of 2022. High sales of iPhones and the declining market of Samsung and other Android vendors are the key factors behind Android’s decline.
iOS
Apple’s reach is expanding in key markets including India and China in the premium segment. As more and more people prefer upgrading to iPhone, it naturally benefits iOS. The report also shows that Huawei’s decline in China is helping Apple to grab the vacant market over Android vendors.
HarmonyOS
Analysts at Counterpoint revealed that the China-exclusive HarmonyOS accounted for 2 percent of the global smartphone OS market. However, Huawei’s own-grown operating system is an 8 percent shareholder in the Chinese OS market.
Global Market – Q4, 2022
Samsung was the market leader in the overall 2022 smartphone sales (source), but Apple led the Q4 period. In the fourth quarter of last year, Samsung’s share dropped by 15.4 percent YoY, while Apple grew by a sizzling 41.6 percent QoQ, thanking the new iPhone 14 series.
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