Galaxy S23 seizes iPhone 14’s craze, making Samsung market leader

Samsung reclaimed its top spot in the global smartphone market, beating Apple and iPhone 14 fever with the help of the newly launched Galaxy S23 series. A new report suggests that the company jumped to the top in the worldwide market, beating its biggest rival which surpassed it in Q4, 2022.

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According to Counterpoint Research, beating Apple, Samsung accounted for 21.1 percent of the global market with a 3.5 percent point increase from the previous month in February, courtesy of the Galaxy S23 series. The iPhone maker posted a market share of 20.2 percent, with a decrease of 0.7 percent.

The worldwide smartphone market sales totaled 89.57 million units in February 2023, down 10 percent from the previous month and down 15 percent year over year, leading to a drop in sales compared to the same period of last year.

Apart from the first and second spots grabbed by Samsung and Apple, respectively, three Chinese phone makers maintained their conventional ranks including Xiaomi in third with 11.5 percent share, Oppo in fourth with 8.9 percent share, and Vivo in fifth with 8.2 percent share.

In the United States, 9.43 million units were sold, posting a decrease of 6 percent from January and a year-on-year drop of 4 percent. Europe posted 12.27 million units in sales as they slid by 2 percent from January and 22 percent from a year earlier.

The Indian smartphone market saw 10.08 million units sold in January, which resulted in a month-on-month drop of 4 percent and a year-on-year drop of 18 percent.

The effects of China’s reopening, which gave smartphone makers a lot of anticipation, were weak. In February 2023, 21.39 million smartphones were sold in the Chinese market, down 10 percent from the previous year and 28 percent from the previous month.

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