Samsung installs crazy ads that you can’t see without an S23 Ultra

Advertisement is the way companies promote their newly released products to attract consumers. Samsung has a strong plus in promotions, which comes as an epic thing each time. In a recent development, Samsung installed crazy ads to reiterate the camera capabilities of the S23 Ultra.

Samsung Electronics installed crazy small outdoor ads that can only be seen using the 100x zoom function of the Galaxy S23 Ultra camera. Later, it proceeds with the “Galaxy Calendar” project for a month from April 8th to May 7, 2023.

The South Korean tech giant is holding a special event in its home ground. Through this, customers can experience the latest Galaxy S23 Ultra flagship’s innovative camera function more interestingly.

“Galaxy Power Table” is a name created by combining the “Galaxy” brand and “sight test chart,” and it wittily captures the excellence of Galaxy’s differentiated camera function.

For this project, the company has installed ultra-small outdoor advertisements about half the size of A4 on the exterior walls or rooftops of 10 Samsung Stores, as a customer engagement event.

Customers who want to participate use the “space zoom” of their Galaxy S23 Ultra (or S22 Ultra, S21 Ultra, S20 Ultra) to shoot outdoor advertisements that are difficult to watch visually and post the image on their personal Instagram with the hashtag #GalaxyCalendar.

• Samsung Elec’s – Instagram Account

Samsung plans to present abundant prizes such as the Galaxy S23 Ultra and Galaxy Buds2 Pro through a lottery for customers participating in the event. Also, the company is launching a new ‘ Social X Project ‘ to communicate more intimately with customers who value new experiences.

“X” means to induce consumers’ voluntary participation through an “experimental” method that is not confined to a frame, and through this, the influence spreads in an “exponential” way.

Starting with ‘ Galaxy Calendar ‘, the first project of Social X, Samsung plans to continuously discover new ideas and strengthen communication with Galaxy customers. Hopefully, the Social X project will contribute to more intimate communication with customers who enjoy new and unique experiences.