Technology
Samsung hires Chinese AI expert to lead Galaxy GPU development
Samsung reportedly hired a Chinese AI chip expert to oversee its GPU development project and team creation. China-based Li Auto’s ex-AI chip chief Jiao Yang has joined the company as a core member of its GPU team and is responsible for project planning and team creation.
Jiao Yang was the person in charge of the R&D Department of Ideal Auto during the days of their previous employment. Before joining Li Auto, Jiao Yang was the head of the chip technology department of Alibaba Dharma Academy.
As Samsung is aiming to develop its own mobile GPU, this new hiring makes sense and shows the company is serious about its project. However, Samsung is also in contact with Jiao Guofang, who was responsible for the creation of the Snapdragon team and 5th gen Adreno GPU architecture.
As mobile gamers continue to grow over the past few years, the importance of GPU has also gradually increased. The quality of the GPU determines the clarity and fluency of the screen during the running of mobile games. GPU performance has always been a battleground between Qualcomm and Apple chips.
Qualcomm’s Adreno GPU was previously based on the acquisition of AMD’s mobile business and has always performed well in graphics rendering, performance, and power consumption. However, Apple’s A-series chips, after using self-developed GPUs, have an annual performance improvement of more than 20%.
Competitors continue to improve on the GPU, and Samsung has been using the Mali GPU based on the ARM architecture until the release of the Exynos 2200 chip. The GPU designed based on the ARM architecture has the advantage of a stable design.
Complementing the shortcomings of the GPU is also a prerequisite for Samsung to maintain competition with Qualcomm and Apple. For this reason, the company has always wanted to reduce its dependence on the public version of the ARM architecture and look for more possibilities.