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Apple cuts iPhone 15 display reliance on Samsung
Apple appears to be lowering its reliance on Samsung Display as LG Display will reportedly supply 50 percent more OLED display panels than last year to the iPhone 15 series. With boosting LG Display orders for iPhone 15 Pro and Pro Max panels, Apple is balancing the supply chain.
According to ETNews (via SFCNation), Samsung rival LG Display is expected to supply 50 percent more OLED display panels than the last year’s Apple iPhone 14 Pro and iPhone 15 Pro Max models, which are scheduled to be released in September 2023.
Lowering reliance
The increase in LG Display’s orders draws attention as it means an expanded role in Apple’s supply chain. In the meantime, Apple has been highly dependent on Samsung to the extent that Samsung Display supplies 70% of iPhone panels.
In order to stabilize its supply chain, the iPhone maker will probably actively utilize LG Display OLED display panels. BOE, another Apple iPhone partner, is known to be experiencing quality problems, creating a favorable environment for LG Display.
LG got an order of 32.4 million units (6.1-inch and 6.6-inch OLED) to supply from May to the end of the year. This year, the US tech giant aims to produce 90 million iPhone 15 models (all four variants) with the proportion of high-end models is 60%.
Korean media reports that LG Display seized an opportunity in the small and medium-sized OLED display market. As the number of orders received has increased, it is noteworthy whether the improvement in performance will be accelerated.
Last year, the company supplied OLED for the iPhone 14 and iPhone 14 Pro Max. However, it will supply displays for two models – iPhone 15 Pro and iPhone 15 Pro Max, this year. All of them are LTPO OLEDs, which are high-value-added panels.
Image – MacRumors
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Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen can stream Call of Duty: Black Ops 6, Flight Simulator 2024 and hundreds of other games with Gaming Hub Xbox Game Pass.
Call of Duty: Black Ops 6 and Flight Simulator 2024 are two of the most popular games of 2024. Thanks to Samsung Gaming Hub, you don’t need to download any of the Xbox Game Pass titles, no meaning no storage required – just jump in and play.
The company has also built an engaging gameplay experience designed by fans, for fans through The Six, challenging players’ knowledge and providing another way to interact with the world of Call of Duty: Black Ops 6.
Notably, Samsung’s Gaming Hub is available on a variety of Samsung screens. It includes the AI-powered 2024 TV lineup, monitors, projectors, The Premiere, and The Freestyle 2nd Gen projector, offering instant access to console-free gaming.
Anyone with a Samsung Smart TV will be able to use their remote to jump in and play. This way, Gaming Hub provides a co-branded experience, giving Call of Duty fans another way to engage with the franchise they love.
For starters: The Six offers daily trivia where players can answer a series of six questions in competition with other players around the world. Correct answers with the fastest response time will achieve higher scores.
Samsung could launch the Galaxy ixi-O AI Phone next year. The company has collaborated with LG Uplus to develop a custom smartphone. The device is said to feature Galaxy AI and LG Uplus’s AI call assistant ixi-O.
Sources citing KEDGlobal revealed that Samsung and LG Uplus working together to develop the Galaxy ixi-O AI Phone. It’s a big development in the smartphone industry, while the handset is highly likely to be Korea-limited.
Samsung fans are well aware of the Galaxy AI feature suite. ixi-O is an AI-powered digital assistant developed by Korean carrier LG Uplus. The company plans to enter the smartphone market, featuring its own-developed AI assistant.
The report indicates that Samsung and LG Uplus’ ixi-O AI Phone will launch as early as next year. The development project focuses on crafting a “real AI phone” that goes beyond simply integrating AI assistant services into a smartphone.
ixi-O comes with useful features such as AI call answering, detecting voice phishing in real-time, recording and summarizing phone calls and converting voice conversation into text – all within an on-device environment.
Image: ixi-O AI | LG Uplus Newsroom
Based on specifications, the Galaxy ixi-O AI Phone will be based on a Galaxy phone available globally. The design will match with a global Galaxy smartphone, but the software may be tweaked as per the carrier’s requirements.
A custom Galaxy phone isn’t shocking or impossible in South Korea. Samsung releases Quantum, Buddy, and Jump-branded phones in the market. The company collaborates with Korean carriers to bring these devices to mainland Korea.
The carrier introduced an on-device AI-powered ixi-O assistant earlier this month. LG Uplus will initially target its consumer base for the new AI Phone. However, the AI Assistant may be expanded to a broader audience across Korea.
Samsung could use Gauss2-based Galaxy AI on the Galaxy S25 Ultra. The company’s next-gen Generative AI model is 1.5 to 3x faster than the first-gen Gauss model. The DX division is already using Gauss2 to ramp up internal productivity.
Gauss2 offers improved performance and efficiency in simultaneously handling various data types. In the previous article, we’ve demonstrated its three distinct models that cater to different purposes: Compact, Balanced, and Supreme.
Samsung says the second-gen Gauss model offers equal or superior performance in response generation than leading open-source generative AI models. That said, the Galaxy AI will become faster and smarter with the inclusion of Gauss2.
Thanks to faster processing speed, Gauss2 enables quicker AI response generation. This way, the Galaxy user won’t have to wait much time. The company stated that it will continue to expand the reach of its AI-based services across all product lines.
That said, the Galaxy S25 Ultra is likely to boast Gauss2-based Galaxy AI. This upgrade will result in even faster processing of tasks and execution. Features like composition, image generation, and translation would benefit from Gauss2.
Earlier, we broke the news that Samsung is crafting an advanced AI technology. The Gauss2 press release indicates that the future Galaxy AI iteration could be integrated with knowledge graph technology to offer relevant results.
The Galaxy S24 series also uses Google’s Gemini Nano AI model. The fruitful collaboration offers futuristic capabilities on Galaxy devices. Samsung is rumored to use an enhanced version of Gemini Nano across the Galaxy S25 lineup.
Meanwhile, Samsung’s development may have indulged Gauss2 capabilities on the Galaxy S25 series. Integrated with new processors and optimized software, the company’s AI model would offer faster, reliable, and smarter results.