Samsung unveils 89-inch micro LED: No bezel, immersive viewing

On April 27, Samsung introduced the 89-inch micro LED for the first time at ‘AWE 2023’, China’s largest consumer electronics exhibition held at the New International Expo Center (SNIEC) in Shanghai, China from the 27th to the 30th.

AWE is one of the world’s top three consumer electronics and electronics industry fairs, with around 1,200 global companies participating this year. Samsung plans to release the world’s first 89-inch micro LED in China at the end of next month.

In the future, it aims to introduce the 89-inch micro LED to Korea, Middle East, North America, and Europe. Last year, the company released a 110-inch micro-LED with a plan to strengthen its penetration into the premium market by expanding its lineup to 76, 101, and 114-inch models, with the 89-inch this time.

Micro LED realizes the best picture quality by emitting light and color on its own without a backlight or color filter. In addition, it can be installed in the form of a module, so the shape, proportion, and size can be freely adjusted.

Unlike existing TVs, there is no bezel (border), so it provides an immersive viewing experience. In addition to Micro LED, Samsung Electronics will showcase Neo QLED, OLED, Lifestyle TV, Bespoke household appliances, and Galaxy S23 series at this exhibition.

“We are going to dominate the super-premium TV market in China,” said Kim Chul-ki, vice president of Samsung Electronics’ Visual Display Business Department.

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