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Samsung joins Naver to craft own Generative AI tool like ChatGPT, Bard
South Korea’s two major technology giants – Samsung and Naver reached a cooperation agreement to jointly develop a generative AI solution for enterprise applications to compete with global AI chatbots such as OpenAI’s ChatGPT and Google’s Bard.
Naver will reportedly obtain semiconductor-related data from Samsung to create a generative AI that will then be further refined by Samsung. The AI tool will support Korean language and will first be used by Samsung’s Device Solutions (DS) division, which includes its semiconductor business.
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According to sources, the two parties plan to launch the AI tool as early as October and, after testing, expand its application to Samsung’s other businesses, including the device experience (DX) department responsible for smartphones and home appliances.
Through the partnership, Samsung will have an in-house AI tool that can improve the company’s productivity while preventing the use of platforms developed by other companies from leaking sensitive business secrets, and Naver will improve its chances of penetrating the global enterprise AI market.
A key advantage of this Samsung-Naver AI chatbot is its support for the Korean language. In February, Naver Cloud said that it would launch a new ultra-large-scale AI platform HyperCLOVA X in July, an upgraded version of its earlier version HyperCLOVA, with the aim of creating an AI ecosystem suitable for South Korea.
Samsung and Naver also plan to launch AI chips in the second half of this year to compete with GPU products from companies such as Nvidia. In December, two South Korean companies said they were developing next-generation AI chips optimized for very large-scale AI platforms.
Earlier this month, Samsung prohibited employees of its DX department from using ChatGPT, Google Bard, Bing AI chatbots, and other generative AI tools on their desktop computers, tablets, and smartphones. Samsung is the latest major South Korean company to publicly voice concerns about generative AI tools and privacy.
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Samsung could launch the Galaxy ixi-O AI Phone next year. The company has collaborated with LG Uplus to develop a custom smartphone. The device is said to feature Galaxy AI and LG Uplus’s AI call assistant ixi-O.
Sources citing KEDGlobal revealed that Samsung and LG Uplus working together to develop the Galaxy ixi-O AI Phone. It’s a big development in the smartphone industry, while the handset is highly likely to be Korea-limited.
Samsung fans are well aware of the Galaxy AI feature suite. ixi-O is an AI-powered digital assistant developed by Korean carrier LG Uplus. The company plans to enter the smartphone market, featuring its own-developed AI assistant.
The report indicates that Samsung and LG Uplus’ ixi-O AI Phone will launch as early as next year. The development project focuses on crafting a “real AI phone” that goes beyond simply integrating AI assistant services into a smartphone.
ixi-O comes with useful features such as AI call answering, detecting voice phishing in real-time, recording and summarizing phone calls and converting voice conversation into text – all within an on-device environment.
Image: ixi-O AI | LG Uplus Newsroom
Based on specifications, the Galaxy ixi-O AI Phone will be based on a Galaxy phone available globally. The design will match with a global Galaxy smartphone, but the software may be tweaked as per the carrier’s requirements.
A custom Galaxy phone isn’t shocking or impossible in South Korea. Samsung releases Quantum, Buddy, and Jump-branded phones in the market. The company collaborates with Korean carriers to bring these devices to mainland Korea.
The carrier introduced an on-device AI-powered ixi-O assistant earlier this month. LG Uplus will initially target its consumer base for the new AI Phone. However, the AI Assistant may be expanded to a broader audience across Korea.
Samsung could use Gauss2-based Galaxy AI on the Galaxy S25 Ultra. The company’s next-gen Generative AI model is 1.5 to 3x faster than the first-gen Gauss model. The DX division is already using Gauss2 to ramp up internal productivity.
Gauss2 offers improved performance and efficiency in simultaneously handling various data types. In the previous article, we’ve demonstrated its three distinct models that cater to different purposes: Compact, Balanced, and Supreme.
Samsung says the second-gen Gauss model offers equal or superior performance in response generation than leading open-source generative AI models. That said, the Galaxy AI will become faster and smarter with the inclusion of Gauss2.
Thanks to faster processing speed, Gauss2 enables quicker AI response generation. This way, the Galaxy user won’t have to wait much time. The company stated that it will continue to expand the reach of its AI-based services across all product lines.
That said, the Galaxy S25 Ultra is likely to boast Gauss2-based Galaxy AI. This upgrade will result in even faster processing of tasks and execution. Features like composition, image generation, and translation would benefit from Gauss2.
Earlier, we broke the news that Samsung is crafting an advanced AI technology. The Gauss2 press release indicates that the future Galaxy AI iteration could be integrated with knowledge graph technology to offer relevant results.
The Galaxy S24 series also uses Google’s Gemini Nano AI model. The fruitful collaboration offers futuristic capabilities on Galaxy devices. Samsung is rumored to use an enhanced version of Gemini Nano across the Galaxy S25 lineup.
Meanwhile, Samsung’s development may have indulged Gauss2 capabilities on the Galaxy S25 series. Integrated with new processors and optimized software, the company’s AI model would offer faster, reliable, and smarter results.