Samsung joins Naver to craft own Generative AI tool like ChatGPT, Bard

South Korea’s two major technology giants – Samsung and Naver reached a cooperation agreement to jointly develop a generative AI solution for enterprise applications to compete with global AI chatbots such as OpenAI’s ChatGPT and Google’s Bard.

Naver will reportedly obtain semiconductor-related data from Samsung to create a generative AI that will then be further refined by Samsung. The AI ​​tool will support Korean language and will first be used by Samsung’s Device Solutions (DS) division, which includes its semiconductor business.

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According to sources, the two parties plan to launch the AI ​​tool as early as October and, after testing, expand its application to Samsung’s other businesses, including the device experience (DX) department responsible for smartphones and home appliances.

Through the partnership, Samsung will have an in-house AI tool that can improve the company’s productivity while preventing the use of platforms developed by other companies from leaking sensitive business secrets, and Naver will improve its chances of penetrating the global enterprise AI market.

A key advantage of this Samsung-Naver AI chatbot is its support for the Korean language. In February, Naver Cloud said that it would launch a new ultra-large-scale AI platform HyperCLOVA X in July, an upgraded version of its earlier version HyperCLOVA, with the aim of creating an AI ecosystem suitable for South Korea.

Samsung and Naver also plan to launch AI chips in the second half of this year to compete with GPU products from companies such as Nvidia. In December, two South Korean companies said they were developing next-generation AI chips optimized for very large-scale AI platforms.

Earlier this month, Samsung prohibited employees of its DX department from using ChatGPT, Google Bard, Bing AI chatbots, and other generative AI tools on their desktop computers, tablets, and smartphones. Samsung is the latest major South Korean company to publicly voice concerns about generative AI tools and privacy.

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