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Samsung partners with LOUD, a leading eSports organization from Brazil
During Unbox & Discover, an event in which Samsung’s new 2023 TV portfolio was presented and held this week in São Paulo, Samsung revealed its unprecedented partnership with LOUD, one of the largest electronic sports and content organizations from Brazil.
Founded in 2019, LOUD accumulates titles in successful game championships such as League of Legends and Valorant, in addition to working with a select group of influencers in segments such as lifestyle and digital entertainment.
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With the aim of getting even closer to the gaming community and publicizing the TVs and monitors of the gamer line, Samsung formed with LOUD two squads of athletes who will participate in events, championships, internet content, and special actions representing Neo QLED televisions. and Odyssey monitors.
The Neo QLED Gaming TV squad will be formed by the specialized athletes from the Valorant team, in addition to influencers Coringa, Coreano, Voltan, and oCastrin, who will also be part of the new Neo QLED Gaming TV campaign that will be launched soon.
The Odyssey team will be formed by the League of Legends team and influencers Yayah and Robo. Starting this partnership, Loud’s squad will be the protagonists of the campaign to launch the new Neo QLED Gaming TV, which is being developed by DRUID Creative Gaming.
Another novelty announced during Unbox & Discover was the confirmation of Samsung’s participation in the Brasil Game Show 2023, which will feature the brand’s ecosystem, ranging from Odyssey monitors to Neo QLED Gaming TVs, smartphones such as the Galaxy S23 Ultra, and the Galaxy Book 3 Ultra and more.
This year, the company’s stand will be twice the size of the last edition and will offer several attractions during the five days of the fair, which will take place between October 11th and 15th. The event will also feature the presence of LOUD squads in various activities and interactions with the public.