News
Samsung promotes 2023 Galaxy Z Flip and Fold unveiling at global landmarks
Samsung started large-scale digital outdoor advertisements at major global landmarks ahead of unveiling 2023’s Galaxy Z Flip and Fold smartphones.
Today, Samsung promoted “Join the flip side” at Gangnam-daero in Seoul, Times Square in New York, USA, Piccadilly Circus in London, England, Central World in Bangkok, Thailand, and Tai Koo Li in Chengdu, China.
The campaign, which filled the Gangnam area, drew attention from citizens by expressing the foldable form factor of the “Galaxy Z series” in a fun way. As shown in the video, the general exterior of the building is rather plain but the exterior of the building is folded in half like a “Galaxy Z Flip.”
Later, characters full of personality appear and fill the Gangnam area with excitement with the catchphrase “Join the flip side” with exciting gestures. The company also raised awareness of the Busan Expo by including a cheering message for the “2030 Busan World Expo” in outdoor advertisements.
Follow our socials:
