Over 50% smartphones to bring OLED display this year, thanks Samsung

Back in 2020, Samsung started to ship smartphones equipped with OLED display panels, while Apple did in 2021. Both companies triggered the use of OLED panels in smartphones, which is about to surpass 50 percent market this year, reports BusinessKorea.

As both, Samsung & Apple are releasing their flagship products in the second half, there will be a rapid OLED display expansion. DSCC predicted that panel shipments for the iPhone 15 in June and July would be 100 percent more than the iPhone 14.

The rising popularity of foldable phones has also been cited as one of the reasons behind the rising adoption rate of OLED displays. Industry insiders expect OLED display adoption for smartphones to surpass 50 percent, as both companies will launch new models in the second half.

In the first quarter of 2023, the share of smartphones with OLED panels reached a record high of 49 percent, as per Counterpoint Research. However, TrendForce predicts that the adoption rate of OLED panels in smartphones will exceed 50 percent this year.