Neither Samsung nor Apple, Vivo became India’s biggest smartphone brand: IDC

Market research firm IDC published their new report, sharing the analysis of the Indian smartphone market. As per the IDC report, Vivo dethroned Samsung and became the biggest smartphone brand in India in the second quarter of the year.

According to data, Vivo grabbed 16 percent of the market share in the second quarter. It’s just 0.3 percent higher than Samsung’s 15.7 percent market share. The former recorded a year-over-year growth of 7.4 percent, while the latter faced a 6.2 percent decline in shipments.

In 2Q23 the market grew by 10% over the previous quarter but declined by 3% YoY with 34 million units. The vendors and channels focused on clearing the inventory by offering discounts, special schemes, and price drops before the start of the festive season in the second half of the year.

“Consumers are opting for premium offerings, driven by easy and affordable financing options. IDC expects this growth momentum to continue in the upcoming months in 2023,” said Upasana Joshi, Research Manager, Client Devices, IDC India.

17 million 5G smartphones shipped with an ASP of $366 in 2Q23, down 3% YoY. Samsung, Vivo, and OnePlus were the leaders in the 5G segment with a combined share of 54%. Apple’s iPhone 13 and OnePlus’ Nord CE3 Lite were the highest-shipped 5G models in 2Q23.

Source – IDC