Farewell to Zenfone: Asus reportedly ends lineup with Zenfone 10

Asus Zenfone 10 may be the last Android smartphone by the brand. The company reportedly merged Zenfone employees into other departments or the ROG Phone team as part of an organizational restructuring.

Taiwanese media (via 9to5Google) reports that Asus is undergoing an “organizational restructuring” that has cut down the number of employees in its PC department across Taiwan and China.

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Adding to this, an internal Asus letter appears to have revealed plans to move many employees to the company’s mobile phone divisions – split into Zenfone and ROG Phone – but were instead laid off.

The (translated) report says:

The person familiar with the matter pointed out that ASUS mobile phones are divided into ROG and Zenfone series, but now the latest Zenfone 10 will be the last generation of this series, and the Zenfone team will be merged into other departments in the future, or directly into the ROG team.